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HomeCelebsAdam Driver's second shirtless Burberry marketing campaign goes viral. Once more

Adam Driver’s second shirtless Burberry marketing campaign goes viral. Once more

Written by Leah Dolan, CNN

That includes the nice, the dangerous and the ugly, ‘Look of the Week' is an everyday collection devoted to unpacking probably the most talked about outfit of the final seven days.

As we enter August, there may be one definitive accent making summer time headlines: an enviable set of sculpted abs.

On Monday, Adam Driver once more went viral for a topless, salt-of-the-earth Burberry marketing campaign selling the model's eau de parfum “Burberry Hero.” Barefoot and — crucially — naked chested, the actor will be seen operating throughout a abandoned seaside at nightfall with a mighty, caramel-colored horse in tow.

The 2 beings dive into the ocean collectively and emerge as a single animorph, fusing the romantic hero-on-horseback trope with a wholesome dose of Greek mythology. Directed by Jonathan Glazer and photographed by Mario Sorrenti, the perfume advert is a continuation of the primary frenzy-inducing “centaur” industrial launched by the model precisely a 12 months in the past.

Driver's shirtless marketing campaign shortly induced a frenzy on-line.
Credit score: Burberry

The actor's fan base was fast to suggest that the rugged marketing campaign photos — which present Driver shirtless in waist-deep, crystal blue water — have been a unanimous societal response to the query, “What's the feminine gaze?” (Originating from feminist vital principle, the time period is often used to explain artwork that deviates from the objectifying male perspective that dominates fashionable tradition.)

However Driver's advert was on no account the week's solely high-profile torso on present. Nor was it the one one to change into a feminist speaking level.

On Sunday, throughout the Girls's Euro 2022 soccer last, England's Chloe Kelly induced a stir together with her shirtless purpose celebration at London's Wembley Stadium. Ecstatic to win the match for the primary time in her nation's historical past, Kelly raced throughout the turf and joyfully whipped off her “Lioness” shirt to disclose a Nike sports activities bra and lean abdomen — a second that's already being dubbed “the feminist picture of the last decade.”

Kelly celebrating the winning goal at the UEFA Women's Euro 2022 final match between England and Germany.

Kelly celebrating the profitable purpose on the UEFA Girls's Euro 2022 last match between England and Germany. Credit score: Maja Hitij/Getty

Reveling within the group's achievement, Kelly's celebration was not “for intercourse or present,” wrote journalist Lucy Ward, in a tweet that has since been preferred greater than 154,000 instances, however “only for the sheer pleasure of what she will do and the ability and ability she has.”

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