As the Super Bowl is scheduled to be held on February 9, 2025, there has been a significant surge in searches in the United States regarding the halftime show performers. Recent data indicates that search inquiries for “Kendrick Lamar Super Bowl halftime show” totaled 492,054 in January, 2025.
Data Highlights:
- Rihanna has the highest search volume of 493,372 searches.
- Kendrick Lamar is only 1,318 searches behind Rihanna in search volume.
- The performance by Usher garnered the lowest interest, with a total of 42,177 searches.
Utilizing data from Google Keywords, analysts at Sport Lens have revealed which artist had the highest search volume interest from the past 5 years of Super Bowl halftime shows.
Kendrick Lamar is only 1,318 searches away from the top spot.
As the Super Bowl approaches on February 9, 2025, there has been a notable increase in interest regarding the artists scheduled to perform at this year’s event.
Currently, Kendrick Lamar ranks second among the most searched celebrities anticipated to grace the stage.
It is important to note that these search results have been limited to the United States, as the main event will take place there.
Drake and Kendrick Lamar: The Unlikely Duo Fans Want to See Take the Stage at the Super Bowl.
we also looked at search interest for who the US would want to see perform alongside Kendrick Lamar.
In the recent controversy that emerged in 2024, fans have shown interest seeing a performance featuring Drake and Kendrick Lamar.
This duo has gained wider interest than other well-known artists such as Eminem, Lil Wayne, and Jay-Z.
While Rihanna currently leads in search results among artists, it’s surprising to see that she is the least favored choice for a performance alongside Kendrick Lamar.
Additionally, Snoop Dogg, Dr. Dre, Eminem, Lil Wayne, and Jay-Z still remain favorable in the preferences expressed by fans regarding potential collaborations with Kendrick Lamar.
Methodology
Data was exclusively obtained through Google Keywords. This tool enables us to leverage Google’s search engine optimization capabilities to identify relevant information for each article.
We analyzed US Google Search data to determine which Super Bowl halftime show in the last five years was the most anticipated.
By examining search terms from the month leading up to each Super Bowl, we tracked how many Americans were searching for the artists performing at the halftime show for each specific year.
