Stellantis on Thursday in the United States unveiled the group’s new strategic plan, which entails €60 billion of investment by 2030 and 60 new models in the pipeline to speed up growth and profits.
The plan was presented by the top management of the carmaker – formed through Fiat’s acquisition of around ten brands starting with Chrysler and Peugeot – during an investor conference held on Thursday in Auburn Hills, Michigan.
The chairman of Stellantis, John Elkann, described the FASTlane 2030 business plan as “ambitious but realistic”, as it foresees the rapid development of several products and updates to existing models while at the same time cutting annual costs by €6 billion by 2028.
“FaSTlane 2030 is the result of months of disciplined work across the company and is designed to drive profitable long-term growth,” added the group’s chief executive Antonio Filosa, “the plan will deliver on our purpose: enabling people to move with the brands and products they love and trust.”
Fiat, and the wider group built around it, has to make up ground on electrification, where it lags behind Chinese rivals, as do other major European manufacturers, with which it is moreover in talks over the sale of plants in Europe.
Which brands Stellantis will invest in
The company has four global brands with the strongest market presence and highest profit potential: Jeep, Ram, Peugeot and Fiat, which will therefore account for 70% of the planned investment under the plan, together with the commercial vehicles division.
Alongside them there will be five regional brands – Chrysler, Dodge, Citroën, Opel and Alfa Romeo – while DS and Lancia (as well as Abarth) will be managed by Citroën and Fiat.
Filosa specified that the group will seek to leverage its strengths in the North American market, which he headed before his promotion a year ago, and from which a large share of the targeted growth is expected to come in the coming years.
The Stellantis CEO also explained that the group will roll out a “value creation programme capable of delivering savings”, including strengthening its electric segment at plants in Italy and launching two new e-cars for an upmarket brand such as Maserati.
Stellantis’ strategic plan according to Elkann
During Investor Day, the chairman of Stellantis announced plans to shift from a global model to a multiregional one, which will share platforms and engines. John Elkann acknowledged that the sector is going through a period of unprecedented change and challenge, but said the first signs are encouraging.
“There is still a lot of work to do and we remain realistic about the challenges. Competition is fierce, technology cycles are accelerating and the external environment remains volatile, but we are approaching this next phase with clarity, agility and ambition,” Elkann added.
“The reset of Stellantis has been deep and necessary,” the chairman concluded. In this respect, the group plans to integrate artificial intelligence into production “in partnership with top-tier players” (including Applied Intuition, Qualcomm, Wayve, Nvidia, Uber, Mistral AI, Catl and Wayve) for software architectures, driver interaction and autonomous driving.
Among the first reactions were those of the metalworkers’ unions. The strategic plan presented is “a global advert, centred on the US, where 60% of the €36 billion in planned investment will be directed. It is clear they need to reassure Trump at the expense of ‘old Europe’, with Italy and especially Turin bringing up the rear,” commented the general secretary of Fiom in Turin, Edi Lazzi, in a joint statement with Gianni Mannori, who is responsible for Mirafiori, Fiat’s historic plant in Piedmont.
“We will request a meeting with the company as soon as possible to clarify what impact the industrial plan will have on Mirafiori,” said the general secretary of Uilm in Turin, Luigi Paone, in a statement.
What new models are planned for Fiat and the Stellantis group?
By 2030 the group will launch around 25 completely new products and 25 revamped ones, plus about 50 updates to existing cars and vehicles, with the aim of increasing coverage and market share.
Specifically, Stellantis is targeting 29 electric vehicles, 15 plug-in hybrids or range-extender models, 24 hybrids and 39 with conventional or mild-hybrid powertrains, cutting the time needed to bring a product to market (the so-called time to market) from 40 to 24 months.
A significant step-change is expected as early as 2028 with the debut of a new segment: fully electric vehicles costing less than €15,000, produced at the Pomigliano d’Arco plant in the southern region of Campania.
As for the Fiat brand, the brand’s chief executive and the group’s head of marketing, Olivier François, announced the launch of five new vehicles and three mobility solutions under the Fastlane 2030 plan.
The main new features include:
- A three-wheel model and a four-seat version of the Topolino.
- A new electric 500 and the Fiat-badged version of the Pomigliano d’Arco e-car.
- The new Grizzly SUV, which will complete the Panda and Grande Panda family on the same platform but with a different design to increase revenues and margins.
- A third “family mover” with an innovative concept, expected in 2029.
As for the main French brands, Peugeot will introduce seven new models, including four that will broaden the brand’s market coverage and profitability,” said Peugeot CEO Alain Favey. An equal number will be rolled out by Citroën, including a new electric 2CV with styling inspired by the original version.
Stellantis’ global and regional targets for 2030
In North America, the forecast is for volumes to grow by 35% in the coming years, reaching 1.9 million vehicles. The group aims to tap into the market segment below $40,000, increasing the number of affordable models from two to nine (including two new Chryslers priced below $30,000).
The US brands will have 23 revamped or updated models in showrooms, 11 of them all-new. The region’s strategic formula is “50/50/35”: 50% new products, market coverage up 50% and sales up 35%.
Under Stellantis’ new plan, however, each region has the power to implement tailored strategies. In Europe the focus is on 15% revenue growth and the production of affordable electric cars.
As for Asia, Tata Motors will provide a “highly competitive platform to develop a new Jeep, designed and assembled in India”, said Grégoire Olivier, the group’s Chief Operating Officer for China & Asia Pacific.
