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Viral Trending content > Blog > Business > Former Avs defenseman launches beer brand in Denver
Business

Former Avs defenseman launches beer brand in Denver

By Viral Trending Content 6 Min Read
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While most people know beers as “cold ones,” Tyson Barrie opts for a different name.

“We’ve always just called beers chilly ones,” the former Colorado Avalanche defenseman said.

Now, Barrie hopes his moniker goes mainstream with his beer brand Chilly Ones, which made its U.S. debut weeks ago in Colorado. He plans to move to the Centennial State from his home country of Canada come fall to build it out.

So far, the beer is in about 200 businesses across the state, mostly liquor stores like Bonnie Brae and Argonaut, but also eateries such as Oskar Blues.

The light lager is available in cans at 3% alcohol by volume. The less-than-light ABV is popular in Australia and some parts of Europe, he said, but nothing serves that segment in the U.S.

Barrie also said the brand has a nonalcoholic version “in the tanks and ready to go” at Sleeping Giant Brewing Co., the Denver facility where Chilly Ones is made. He said it’s one of the only booze-free options that could “trick” him, and he expects the version to be available by April.

“If you look at all the data that we’re seeing, these two categories – the nonalc and the low – seem to be two of the only ones in the alcohol space that are growing,” Barrie said.

Chilly Ones has been available in Canada since late 2025, and he said a 4.5% to 5% edition is also in the works, though that one won’t hit the shelves for months.

“From what we can see in Canada, people question the 3%. They say it’s not enough,” he said through a grin. “Then in the U.S., people aren’t questioning it at all. They really liked a little bit less and the moderation factor to it.”

That’s why he thinks the low-carb, zero sugar, under 100 calorie drink is a perfect fit for Denver. With the city’s storied history in craft beer combined with a more conscious, active lifestyle, it’s the perfect stateside launching point for his brand, Barrie believes.

Drafted by the Avs and playing in the city from 2011 through 2019, his preexisting connections also were a selling point.

“Every occasion is a little bit different, whether you’re parenting or you’re at a concert or you’ve got to get up early or you’re having two after work and you want to drive,” he said, explaining why there will be multiple versions of the drink available.

“It’s pick your own adventure. We’re not going to judge you,” he continued. “If you want to celebrate and get absolutely hammered, we’ll give you that option too. It’s just you can do it a little bit healthier.”

The idea came to Barrie when he had “a dozen” or so chilly ones during a night with friends years ago. In his phone’s notes app, he wrote that he would one day start a beverage brand with his NHL buddies and call it his colloquial name for beer.

He was still playing in the league at the point, but in 2024, two years after, somebody from the beverage world “very serendipitously” reached out to see if Barrie would be interested in starting a wine or whiskey company.

“And I was like, ‘Yeah, I’d do a beer,’” he recalled.

He was still in the NHL playing with the Nashville Predators but nearing the end of his career. The now-34-year-old gathered several of his fellow skaters, including Avs star Nathan MacKinnon, and other career connections like Lumineers frontman Wesley Schultz, and Chilly Ones was born.

Having that post-playing career journey already laid out has been challenging but worth it, he said.

“I have a lot of friends who have retired, and you struggle with a bit of purpose and you wake up and you’re just kind of looking around, not sure what to do with yourself,” he said. “So I feel grateful. I didn’t even have any time to reset. I was just kind of thrown in the fire.”

Barrie and Chilly Ones raised an undisclosed amount from friends and family to start the brand and are in the midst of a more institutional round.

He and Chilly Ones have no plans to venture outside the state in the short-term. He said he, Chief Operating Officer Kimberley Kainth and CEO Matthew Clayton want to test the market for all three options and get feedback before expanding elsewhere.

Longmont-based Oskar Blues founder Dale Katechis is an adviser, along with White Claw and Mike’s Hard Lemonade alum Todd Anderson.

“We have a team that we really, really trust who has scaled and built products in Colorado and moved out,” Barrie said. “We want to get our feet under us in Colorado and then we’ll start to really look at who’s next.”

Read more from our partner, BusinessDen.

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