An 11-story Holiday Inn could soon trade short-term stays for long-term living, as Dallas-based hospitality and multifamily firm Premier Design to Completion has submitted plans to the city to convert the hotel into housing.
Concept plans for the project at 3333 Quebec St. in Denver show the 310-room hotel will be converted to a 220-unit building, with renderings suggesting a mix of studio and one-bedroom apartments and 605 parking spaces split between a garage and surface lots.
The project, dubbed “Stapleton Plaza Hotel,” also has plans for a ground-floor lobby, coworking space, game lounge, golf simulator, dog lounge, and a fitness center featuring handball courts and a cold plunge and thermal pool room.
Outdoor amenities are set to include firepits, lawn games and grill stations.
The property is owned by Eagle PropCo 7 LLC, which appears to be tied to HHM Hotels, a global hospitality management company that manages 240 properties across the United States and Canada.
The LLC acquired the Quebec Street property in 2021 for over $15.7 million, according to city property records.
Representatives from HHM and Premier did not respond to requests for comment on the project.
Founded in 1994, Premier has since completed more than $2.5 billion in renovations and development projects.
The firm specializes in interior design, architecture, procurement and project management services for any renovation, redevelopment, or ground-up new construction project, according to its website.
Converting hotels into housing is not a new concept, and in recent years it has become increasingly common across the Denver area to address housing needs.
A notable example is a project by Chicago-based hotel investment and management firm Arbor Lodging, which, in partnership with Bridge Investment Group, acquired the former Radisson Hotel in Aurora for $26.8 million in 2022.
The 440-room property was redeveloped into an apartment community now known as The Parker at Nine Mile Station, which is pre-leasing studio, one- and two-bedroom units, according to its website.
This strategy has also been considered as a response to homelessness.
At the beginning of 2023, the City of Denver announced they purchased a motel along Peoria Street for $9 million with plans to use it for homeless housing, but the four-story building has since remained vacant.
In the meantime, it appears that the only people who live on the property are those who are housed in a network of shed-like structures on its parking lot.
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