Stablecoin operator Tether has submitted a market bid to acquire a controlling stake in Italian football club Juventus FC. This development follows initial minor investments, as the USDT issuing company looks to deepen its involvement with the footballing institution.
Tether Promises 1 Billion Euros For Sport Development If Bid Succeeds
In Feb 2025, Tether announced a minority stake purchase of 8.2% in Juventus FC. The stablecoin issuer described this acquisition as a strategic move to integrate stablecoins and digital assets into everyday life. Two months later, Tether would boost its holdings to 10%, as the company’s CEO and lifetime Juventus supporter, Paolo Ardoino, explained the move as a commitment to long-term innovation.
Taking this step further, the USDT operator has submitted an audacious bid to acquire the entire 65.4% controlling stake of the football club from Exor, the listed holding company of the billionaire Italian Agnelli Family. For context, Juventus FC ranks as the third-largest Italian club with a market valuation of $1.87 billion. However, the Old Lady, as it is popularly called, is the most decorated in the land, boasting 71 major honors, which include 36 Serie A championships.
While Juventus’ momentum has slowed down in recent years, with its last league-winning campaign coming in 2020, the Italian giant has remained relevant by securing three domestic cup trophies since then. Paolo Ardoino explains that Tether’s objective is to contribute to Juventus’ growth and drive exceptional performance.
The Tether CEO said:
Tether is in a position of strong financial health and intends to support Juventus with stable capital and a long horizon. Our goal is to make a positive contribution to the club’s future, support its sporting performance at the highest level, and help Juventus continue to grow sustainably in a rapidly evolving global sports and media landscape.
To this end, Tether has promised to invest 1 billion Euros in the club if the transaction receives approval from relevant regulatory bodies. However, footballing media The Athletic has reported that sources close to Exor state the Agnelli Family has no intent to divest their stake in Juventus, with the message being “the club is not for sale.”
Notably, Juventus represents one of Tether’s investments, which also includes the Italian media company Be Water and the Canadian video platform Rumble.
USDT Market Overview
At the time of writing, USDT’s total market cap is valued at $186.24 billion, ranking as the largest stablecoin and third-largest cryptocurrency in the world.
Featured image from Gazzetta, chart from Tradingview
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