Imagine – Ireland’s independent broadband provider – has announced a price freeze until 2030 on all fibre broadband plans, guaranteeing customers that their monthly bill won’t change between now and then.
The move directly challenges the industry trend of short-term deals followed by steep increases and annual inflation-linked price hikes. Imagine provides fibre and 5G mobile broadband throughout Ireland and promises one clear price until 2030 that can save households and businesses up to €1,247 over five years compared to competitors.
Imagine is also offering leave anytime flexibility across all broadband packages, giving stability without being tied into 12 or 24-month contracts.
Recent national research by Ipsos B&A (2025) highlights widespread frustration among broadband users in Ireland:
— 79% are tired of constant price hikes.
— 71% say cost is their top reason for switching.
— 54% believe all broadband providers are the same.
— Nearly half have been with their provider less than two years.
Niall Tallon, Chief Executive Officer, Imagine, said: “We want to reimagine what broadband can be in Ireland and give customers a real alternative that is fair, honest, and free from the usual tricks. Nobody wants to deal with annual inflationary price hikes or switching when short-term offers expire. People want price stability and simple, no-nonsense high-speed connectivity”.
“Imagine has a long history of doing things differently. We were the first to bring high-speed broadband to rural communities when others didn’t. We’re still that independent company challenging the status quo. Our five-year price freeze, straightforward customer journey, and leave-anytime flexibility aren’t available anywhere else”, added Tallon.
“Why sign a contract for one price and end up paying double within a year? It doesn’t make sense. We are rewarding loyalty and are the only broadband provider that can look you in the eye and say: Your fibre broadband bill won’t change until 2030.”
Imagine’s new fibre broadband packages include plans for €55 a month for 500MB, with speeds going up to 2GB, and they are available nationwide. All packages include?leave-anytime flexibility, meaning no 12-month or 24-month contracts or hidden fees.
For more information, go to imagine.ie
