Gerard Pique, the former FC Barcelona and Spanish national team star, has ventured into a lesser-known business in Madrid by expanding his entrepreneurial portfolio way beyond the sports world.
While his name is synonymous with football, Pique has quietly built a significant enterprise that operates between Spain’s capital and Barcelona and which capitalises on Madrid’s growing appeal as a hub for investment and innovation.
For many years, Barcelona was the go-to destination for entrepreneurs eyeing Spain. It used to be the one-stop shop for business ambition – a hub which drew dreamers and investors from around the world. However, Madrid has recently taken back that crown from Barcelona as the preferred location for new ventures. The shift, in part caused by the negative publicity separatist politics has attracted. Madrid is now gaining a wave of high-profile figures, including entrepreneurs, investors, celebrities, and even athletes like Piqué, who see the capital as fertile ground for their ambitions.
Gerard Pique moves business focus to Madrid
Pique, a Barcelona native and icon, has not shied away from this trend. Since he retired from professional football, he has diversified his businesses, exploring entrepreneurialism in areas far removed from the pitch. His most visible projects include the Kings League, a global football entertainment phenomenon, and his acquisition of FC Andorra, a club he has guided to Spain’s Second Division. Through his company, Kosmos, he also attempted to reinvent the Davis Cup, though the revamped format failed to win over fans. Another foray into video games similarly didn’t meet his expectations.
Yet, Piqué’s business acumen tends to do better in less publicised endeavours. Together with his father, he manages a real estate portfolio focused on luxury properties. More discreetly, he has developed a thriving business that operates between Madrid and Barcelona, one that has flown low under the radar despite its impressive scale.
What is Gerard Pique’s business in Madrid?
The venture, as revealed by Vanitatis, is a network of coworking offices. Unlike his flashier projects, Piqué has kept this one to himself, giving it the chance to grow steadily and profitably without the critics sticking their oar in. The business boasts eight properties (three in Madrid and five in Barcelona), all located in prime areas where real estate commands hefty prices. It is the high value of these locations, combined with the rising demand for flexible workspaces, that has been the driving force behind the venture’s success.
Once upon a time, Piqué thrived on media attention, either when clashing with rivals or engaging in political debates. But now with his move to entrepreneurship has shown he has a knack for quieter triumphs. Away from the media frenzy, he has built a coworking empire that strengthens his wealth and legacy, and proves his business instincts are just as sharp as his defensive skills once were.
