Amazon’s festival of deals, to put it one way, is coming soon. The retail giant’s next Prime Day sale has been confirmed and is the biggest sale yet, so here’s what we know so far.
The big event, which now spans over four days rather than the usual two, will give Prime members exclusive access to thousands of deals on just about everything you can think of, from air fryers to phones.
“We’re offering members discounts on some of the hottest brands, socially trending items, creator favorites, and Amazon-exclusive products to make this July’s event even more valuable for members,” said Amazon in a blog post.
The firm said there will be deals across more than 35 categories of products, including electronics, kitchen, beauty and apparel. Previous sales have included brands such as Samsung, Google, Ninja, Shark, LG, Sony and plenty more.
There will also be deals on Amazon-exclusive products, Lightning Deals and more.
However, to access them, you’ll need to be a Prime member. This usually costs £8.99/$14.99 per month or £95/$139 per year, but you can get a free 30-day trial in the UK or US if you haven’t signed up before. It means you’ll essentially get access to all the exclusive deals for free.
There are plenty more benefits which you can read about in our full guide to Amazon Prime.
When is Amazon Prime Day 2025?
It’s now been confirmed that the Prime Day 2025 event will take place on 8-11 July.
Amazon
That’s to be expected, since Amazon historically holds the event twice a year – once in July and then later in October.
The big news this year is that it runs for four full days, which is double the typical amount. “96 hours of savings,” says Amazon, gladly.
We expect Amazon will launch ‘early deals’ ahead of the Prime Day dates, but the sale itself is when the best bargains can be found. New for 2025 is a ‘Today’s Big Deals’ section where the retailer will provide “themed daily deal drops featuring some of the most exciting deals of the event.”
With “millions of deals”, it can be very easy to get overwhelmed by the event, but that’s where Tech Advisor comes in. We’ll have a live blog on this page where we’ll share the best deals on tech, hand-picked by our team of savvy editors.
Join us on the Prime Day dates for the top savings. For now, you can enjoy the Prime Day commercial, which features NBA star LeBron James as his brand, The Shop Men’s Grooming Line, will be 35% off for Prime Day.
Michael Vi/Shutterstock.com
FAQ
Do I need to be a Prime member to access deals?
In simple terms, yes. The sale is exclusive to Prime members.
You will still find discounted products on Amazon available to anyone, but the best offers will be the ones in the Prime sale for members.
If you’re not a member, you can sign up for a 30-day free trial here, meaning you don’t need to pay extra to access the deals. Otherwise, it’s £8.99/$14.99 per month or £95/$139 per year.
What time will the Amazon Prime Day sale end?
The Prime Day discounts will be available until 11:59pm on the final day, 11 July. Despite being called Prime Day, the event lasts 96 hours this time.
If the deals available aren’t quite what you’re looking for, then never fear. Other sales will no doubt take place over the Black Friday and Christmas period with rival retailers such as Currys in the UK and BestBuy in the US.
What products will be on sale for Prime Day 2025?
Amazon has said loosely said that the sale will include “electronics, kitchen, beauty and apparel”, but that’s just the tip of the iceberg.
Just about anything you can think of will be on sale, from batteries to cat food to smartphones. As well as Amazon’s own devices like Kindles, Fire tablets, Fire TV sticks, Echo smart speakers and more.
Why trust Tech Advisor for the best Prime Day deals?
Here at Tech Advisor, we’re interested in the best Prime Day deals on, you’ve guessed it, tech and we’ll be extensively shopping the sale for you to find the lowest prices on phones, tablets, smartwatches, air fryers, electric toothbrushes, vacuum cleaners and lots more.
Our expert team has covered countless sales events over the years and knows how to spot and verify a deal – not all are as good as they might seem for various reasons.
As well as being able to spot a deal on instinct and experience, we go through a meticulous process of price-checking the individual product’s price history as well as cross-referencing it with official stores and rival retailers. We’ll also factor in extras like a free gift or service.
How to find specific Amazon Prime Day deals
If you want a discount on a particular item, then you can set up a deal alert by visiting the Prime Day deals page. If an item is discounted, you’ll get a push notification.
It’s a good idea to know what you want to buy in advance, whether it’s a type of product like an electric toothbrush or a specific model from a brand like Oral-B.
With hundreds of thousands of deals to browse, it can quickly get overwhelming so narrowing down your search is critical. We will be shopping the deals for you, so keep an eye on our Prime Day feed for the top deals.
Which countries is the Amazon Prime Day 2025 sale available in?
Prime Day July 2025 will be take place in Australia, Austria, Belgium, Brazil, Canada, Egypt, France, Germany, India, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the US, and the UK.
For the first time, Prime members in Ireland can shop Prime Day deals on amazon.ie.
