- SRM inks $100M deal to launch TRON-based treasury strategy
- TRX price jumps as reverse merger with SRM gains momentum
- Justin Sun named advisor as SRM rebrands to Tron Inc.
Justin Sun’s Tron (TRX) has recorded a significant price surge in market momentum following a high-stakes merger and strategic investment deal involving SRM Entertainment.
The TRX price has climbed 3% in the last 24 hours, fueled by the announcement that SRM Entertainment will accumulate $100 million worth of TRX and rebrand as Tron Inc.
The deal between SRM Entertainment and TRON
According to the announcement, the Nasdaq-listed SRM Entertainment has entered a $100 million equity investment agreement with a private investor.
The agreement was reportedly facilitated by Dominari Securities, headquartered in Trump Tower, and it will act as the exclusive placement agent.
Notably, the investment will be directed toward launching a TRON Treasury Strategy, which aims to hold large quantities of TRX as part of its long-term capital plan.
Under the agreement, SRM will issue Series B Convertible Preferred Stock and warrants valued at up to $210 million, which marks one of the largest token-backed treasury allocations by a public company to date.
Along with the strategic investment, Justin Sun, the founder of TRON blockchain, has been named as an advisor to SRM Entertainment.
Tron Inc to replace SRM on Nasdaq
As part of the agreement, SRM will officially change its name to Tron Inc., signalling a new chapter in the company’s operations and mission.
The rebranding follows the formal appointment of Justin Sun as an advisor, marking his return to center stage after years of decentralized leadership within the TRON ecosystem.
According to SRM CEO Rich Miller, the investment is not merely financial but ideological, representing a firm belief in the TRON blockchain’s role in building next-generation financial infrastructure.
In addition, the Financial Times reports that both Donald Trump Jr. and Eric Trump played a role in facilitating the reverse merger, with Eric expected to take on a key position at Tron Inc.
Notably, the TRON founder’s involvement in the merger highlights his increasingly close relationship with the Trump family, who have become notable players in the crypto political sphere.
Sun has also made significant investments in Trump-affiliated projects, including the TRUMP meme coin and World Liberty Financial, through which he acquired large amounts of WLD.
In exchange, World Liberty Financial has supported the TRON ecosystem by accumulating TRX and issuing its USD1 stablecoin on TRON’s blockchain.
TRX token price surges
Following the announcement, TRX surged to $0.2803, with its 24-hour trading volumes surpassing $1.2 billion and market capitalisation exceeding $26.5 billion.
The move can be interpreted as a strong vote of confidence in TRON’s role in global stablecoin and settlement markets, especially as traditional finance edges closer to blockchain integration.
Justin Sun has specifically emphasised TRON’s reach, citing over 310 million user accounts and daily on-chain transaction volumes of more than $20 billion, mostly in US dollar-backed stablecoins.
In addition, the planned dividend policy, tied to TRX staking, could further bolster TRON’s appeal to institutional and retail investors in the months ahead.
