Nutella makes history with first new flavour in over 60 years

Here’s something I never thought I’d write: Nutella is changing. Yes, that iconic, can’t-live-without-it chocolate hazelnut spread has finally decided to mix things up after more than sixty years of sticking to the original recipe. And Americans, this one’s for you.

So, what’s the big news? Nutella is rolling out a peanut flavour. No, not peanut butter (don’t panic, purists!), but actual Nutella—with a bit of peanut magic stirred in. The makers promise you’ll still get that classic hazelnut-chocolate taste, only now with an extra, roasty note that might just make your afternoon snack a little more interesting.

Nutella Peanut spread: A new twist on classic flavour

Let’s clear this up—Nutella isn’t going after the peanut butter crown. The folks at Ferrero, Nutella’s parent company, made it clear: this isn’t a swap, it’s a remix. Seth Gonzalez, the marketing guy in the know, said it best: “We didn’t want it to be another peanut butter.” Instead, think of it as your favourite treat—just a bit more playful, and, as they put it, “more afternoon snacking than lunch.” So, maybe not for your PB&J, but perfect for toast, pancakes, or let’s be honest, a straight-from-the-jar spoonful.

And for those who love a local touch, the peanutty version is being made right in the US, at the Franklin Park factory near Chicago. Ferrero’s dropping $75 million into the place and adding a bunch of jobs too, so it’s a bit of good news all round.

Nutella peanut US release date and where to buy

If you’re already itching to try it, here’s the catch: you’ll have to wait until spring 2026. (Yes, it hurts to write that, too.) Still, maybe that gives us all time to dream up the most ridiculous Nutella Peanut recipes—ice cream toppings, banana sandwiches, or, let’s be honest, just grabbing a spoon.

And that’s not all Ferrero has up its sleeve. While we’re waiting for Nutella Peanut, the company is also launching Ferrero Rocher chocolate squares this autumn. Imagine the classic golden chocolates, but in little squares and new flavours like Caramel Hazelnut or White Hazelnut. It’s a good year for sweet tooths.

Will Nutella launch more new flavours in the US?

If you love this new peanut twist, don’t be shy about saying so, because Ferrero is hinting there might be more where that came from. They’re waiting to see how this first new flavour goes down before getting even more creative.

In the meantime, start counting the days until spring 2026. Until then, keep enjoying the original—and maybe clear a spot in the pantry for Nutella Peanut, because something tells us it’s going to be popular.

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