80 per cent of British holidaymakers said deals and prices in travel adverts were their main inspiration.
Most UK travellers are influenced by special offers and pricing when booking a holiday, according to a new report.
Advertising platform Teads compiled data from multiple surveys of British holidaymakers and found that 80 per cent of respondents said deals and prices in travel adverts were their main inspiration when choosing where to go.
The Teads Travel Compass report found that cost was similarly the primary factor for accommodation and flight choices for those surveyed, cited by 60 per cent and 54 per cent of respondents respectively.
With money a major factor in many people’s holiday booking choices, where in Europe will your budget go furthest? Here are the best value destinations across the continent.
Portugal’s Algarve is the best destination in Europe for budget travellers
The UK Post Office’s annual money report for 2024 found that prices for meals, drinks and other tourist items have fallen in over 60 per cent of the resorts and cities surveyed compared to the previous year.
Portugal’s Algarve was the highest placed of 15 European destinations surveyed, holding on to fifth place with a 1.2 per cent drop in prices.
In doing so, it has overtaken Turkey and Bulgaria, where price rises have seen Marmaris and Sunny Beach fall in the rankings.
Out of all the destinations surveyed, the Algarve had the cheapest coffee at £0.88 (€1.05) and wine at £1.76 (€2.10).
Items like suncream and insect repellent were on the costlier end compared to other places in the top five.
Avoid buying suncream in Bulgaria’s Sunny Beach
Bulgaria’s Sunny Beach made the seventh spot. Prices for beer, a bottle of Coca-Cola or Pepsi and a bottle of water are all relatively low.
A three-course evening meal for two with a bottle of house wine costs £39.31 (€46.90), which is the fourth cheapest in the top 10.
However, make sure you buy suncream before you go because a last minute purchase while you’re there will cost you £9.30 (€11.10), the second most expensive in the top 10.
Meals out will cost you in Marmaris, Turkey
Coming in ninth place was Marmaris in Turkey. Despite the downward spiral of the Turkish lira, local prices in restaurants and bars have more than doubled as owners try to overcome the challenge of inflation.
A three-course evening meal for two with a bottle of house wine costs £48.89 (€58.30), the second highest in the top 10.
On the other hand, supermarket purchases of suncream, insect repellent and a bottle of water won’t break the bank.
