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Summer blues as holiday bookings drop 23% in Santorini
Credit: Shutterstock, Pla2na
Santorini, the jewel of the Cyclades, is feeling the uncertainty this summer as holiday bookings have dropped by 23% compared to the same time last year. The island’s usually thriving tourism sector is showing early signs of strain, with airline seat schedules also down by 9%, according to the latest figures as reported by Greek outlet Kathimerini.
A series of recent earthquakes in the surrounding maritime area have made some travellers think twice about booking their slice of Santorini paradise. While early predictions had tourism chiefs bracing for worse, economic experts in the sector now say the impact is ‘limited’ and could improve if seismic activity continues to stabilise.
Tourism Minister Olga Kefalogianni struck an optimistic tone at the ITB Berlin 2025 tourism fair, telling reporters that ‘the Latest data show seismic activity in the region of Santorini has noticeably dropped, and life on the island is returning to normalcy, closely following scientists’ guidance and directions.’
Will prices drop? Not a chance
Despite the dip in demand, Santorini’s famously high prices have remained stubbornly untouched. Hoteliers are holding firm, expecting a rebound as the season progresses. More clarity is expected in the coming weeks when travel agencies finalise their payments to hoteliers and airlines.
Safety first: restricted access and cable car closure
Authorities aren’t taking any chances. A joint ministerial decision will soon enforce new safety measures, including temporary access restrictions to areas at higher risk of landslides. Among the biggest changes? The island’s iconic cable car could remain out of action for the entire year while crucial stabilisation work is carried out.
Other popular spots, including Ammoudi and parts of Thirasia, are also likely to face restricted access due to increased landslide risks following the quakes.
The bigger picture: Greece still in high demand
While Santorini’s dip is notable, the wider picture for Greek tourism remains strong. Major travel agencies continue to report solid demand for holidays in Greece, and the issue hasn’t caused ripples at ITB Berlin 2025.
To counteract any lingering hesitation, the Municipality of Santorini, the South Aegean Regional Authority, and the Greek National Tourism Organisation are gearing up for a major international promotional push to restore confidence in the island.
Santorini’s track record: can it bounce back?
Last year, the island welcomed 1.54 million international arrivals, up 1.8% from the previous year. With 336 hotels operating on the island – 74 five-star, 99 four-star, and 93 three-star properties – Santorini has plenty of infrastructure to absorb fluctuating demand.
For now, the island’s tourism industry is holding its breath, hoping that holidaymakers will return in force.
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