SAN FRANCISCO — Almost every day, Grant Lee, a Silicon Valley entrepreneur, hears from investors who try to persuade him to take their money. Some have even sent him and his co-founders personalized gift baskets.
Lee, 41, would normally be flattered. In the past, a fast-growing startup like Gamma, an artificial intelligence company he helped establish in 2020, would have constantly looked out for more funding.
But like many young startups in Silicon Valley today, Gamma is pursuing a different strategy. It is using AI tools to increase its employees’ productivity in everything from customer service and marketing to coding and customer research.
That means Gamma, which makes software that lets people create presentations and websites, has no need for more cash, Lee said. His company has hired only 28 people to get “tens of millions” in annual recurring revenue and nearly 50 million users. Gamma is also profitable.
“If we were from the generation before, we would easily be at 200 employees,” Lee said. “We get a chance to rethink that, basically rewrite the playbook.”
The old Silicon Valley model dictated that startups should raise a huge sum of money from venture capital investors and spend it hiring an army of employees to scale up fast. Profits would come much later. Until then, head count and fundraising were badges of honor among founders, who philosophized that bigger was better.
But Gamma is among a growing cohort of startups, most of them working on AI products, that are also using AI to maximize efficiency. They make money and are growing fast without the funding or employees they would have needed before. The biggest bragging rights for these startups are for making the most revenue with the fewest workers.
Stories of “tiny team” success have now become a meme, with techies excitedly sharing lists that show how Anysphere, a startup that makes the coding software Cursor, hit $100 million in annual recurring revenue in less than two years with just 20 employees, and how ElevenLabs, an AI voice startup, did the same with about 50 workers.
The potential for AI to let startups do more with less has led to wild speculation about the future. OpenAI CEO Sam Altman has predicted there could someday be a one-person company worth $1 billion. His company, which is building a cost-intensive form of AI called a foundational model, employs more than 4,000 people and has raised more than $20 billion in funding. It is also in talks to raise more money.
With AI tools, some startups are now declaring that they will stop hiring at a certain size. Runway Financial, a finance software company, has said it plans to top out at 100 employees because each of its workers will do the work of 1.5 people. Agency, a startup using AI for customer service, also plans to hire no more than 100 workers.
“It’s about eliminating roles that are not necessary when you have smaller teams,” said Elias Torres, Agency’s founder.
The idea of AI-driven efficiency was bolstered last month by DeepSeek, a Chinese AI startup that showed it could build AI tools for a small fraction of the typical cost. Its breakthrough, built on open-source tools that are freely available online, set off an explosion of companies building new products using DeepSeek’s inexpensive techniques.
“DeepSeek was a watershed moment,” said Gaurav Jain, an investor at the venture firm Afore Capital, which has backed Gamma. “The cost of compute is going to go down very, very fast, very quickly.”
Jain compared new AI startups to the wave of companies that arose in the late 2000s, after Amazon began offering cheap cloud computing services. That lowered the cost of starting a company, leading to a flurry of new startups that could be built more cheaply.
Before this AI boom, startups generally burned $1 million to get to $1 million in revenue, Jain said. Now, getting to $1 million in revenue costs one-fifth as much and could eventually drop to one-tenth, according to an analysis of 200 startups conducted by Afore.
“This time, we’re automating humans as opposed to just the data centers,” Jain said.
But if startups can become profitable without spending much, that could become a problem for venture capital investors, who allocate tens of billions to invest in AI startups. Last year, AI companies raised $97 billion in funding, making up 46% of all venture investment in the United States, according to PitchBook, which tracks startups.
“Venture capital only works if you get money into the winners,” said Terrence Rohan, an investor with Otherwise Fund, which focuses on very young startups. He added: “If the winner of the future needs a lot less money because they’ll have a lot less people, how does that change VC?”
For now, investors continue to fight to get into the hottest companies, many of which have no need for more money. Scribe, an AI productivity startup, grappled last year with far more interest from investors than the $25 million it wanted to raise.
“It was a negotiation of what is the smallest amount we could possibly take on,” said Scribe CEO Jennifer Smith. She said investors were shocked at the size of her staff — 100 people — when compared with its 3 million users and fast growth.
Some investors are optimistic that AI-driven efficiency will spur entrepreneurs to create more companies, leading to more opportunities to invest. They hope that once the startups reach a certain size, the firms will adopt the old model of big teams and big money.
Some young companies, including Anysphere, are already doing that. Anysphere has raised $175 million in funding, with plans to add staff and conduct research, according to the company’s president, Oskar Schulz.
Other founders have seen the perils of the old startup playbook, which kept companies on a fundraising treadmill where hiring more people created more costs that went beyond just their salaries.
Bigger teams needed managers, more robust human resources and back-office support. Those teams then needed specialized software, along with a bigger office with all the perks — and so on, which led startups to burn through cash and forced founders to constantly raise more money. Many startups from the funding boom of 2021 eventually downsized, shut down or scrambled to sell themselves.
Turning a profit early on can change that outcome. At Gamma, employees use about 10 AI tools to help them be more efficient, including Intercom’s customer service tool for handling problems, Midjourney’s image generator for marketing, Anthropic’s Claude chatbot for data analysis and Google’s NotebookLM for analyzing customer research. Engineers also use Anysphere’s Cursor to more efficiently write code.
Gamma’s product, which is built on top of tools from OpenAI and others, is also not as expensive to make as other AI products. (The New York Times has sued OpenAI and its partner, Microsoft, claiming copyright infringement of news content related to AI systems. The two companies have denied the suit’s claims.)
Other efficient startups are taking a similar strategy. Thoughtly, a 10-person provider of AI phone agents, turned a profit in 11 months, thanks to its use of AI, said co-founder Torrey Leonard.
Payment processor Stripe created an AI tool that helps Leonard analyze Thoughtly’s sales, something he would have previously hired an analyst to do. Without that and AI tools from others to streamline its operations, Thoughtly would need at least 25 people and be far from profitable, he said.
Thoughtly will eventually raise more money, Leonard said, but only when it is ready. Not worrying about running out of cash is “a huge relief,” he said.
At Gamma, Lee said he planned to roughly double the workforce this year to 60, hiring for design, engineering and sales. He plans to recruit a different type of worker from before, seeking out generalists who do a range of tasks rather than specialists who do only one thing, he said. He also wants “player-coaches” instead of managers — people who can mentor less experienced employees but can also pitch in on the day-to-day work.
Lee said the AI-efficient model had freed up time he would have otherwise spent managing people and recruiting. Now, he focuses on talking to customers and improving the product. In 2022, he created a Slack room for feedback from Gamma’s top users, who are often shocked to discover that the CEO was responding to their comments.
“That’s actually every founder’s dream,” Lee said.
This article originally appeared in The New York Times.
Get more business news by signing up for our Economy Now newsletter.
