As a small enterprise, standing out on a platform as content-heavy as TikTok is daunting. With over one billion month-to-month energetic customers and reigning because the most-downloaded app of 2022, it’s no shock that each massive and small manufacturers are vying to achieve their audience on the favored, short-form video app.
So the place does your small enterprise slot in, and how are you going to get your content material seen by the best customers? Probably the most efficient methods to extend visibility on TikTok is by utilizing hashtags.
On this publish, we’ll discover one of the best TikTok hashtags companies can use to spice up engagement and why utilizing hashtags is so essential.
Why use TikTok hashtags
Hashtags, typically, present a strategy to get your posts seen by new customers on social media websites. And TikTok isn’t any exception. Listed here are some causes to make use of TikTok hashtags.
Improve your visibility
Utilizing hashtags on TikTok might help you get discovered on a consumer’s FYP (AKA For You Web page) or once they seek for a selected phrase or hashtag throughout the app.
And as customers start utilizing TikTok increasingly more as a search engine (no, actually!), it’s essential to incorporate hashtags in your TikTok captions so you may get discovered once they’re looking for content material or outcomes that you just provide.
Enhance engagement
The extra individuals who see your TikTok posts, the extra seemingly you might be to extend engagement, get new followers, and develop your TikTok account.
Discover extra concepts to get TikTok followers right here.
Create a neighborhood
Utilizing hashtags associated to your area of interest or location might help you construct a robust neighborhood on TikTok. By hopping on trending TikTok hashtags or together with hashtags related to your potential clients’ wants or pursuits, you’ll be able to create a dialogue together with your viewers and improve the potential to get new clients from this extraordinarily standard app.
The truth is, TikTok hashtags could even get your movies in entrance of different impressed customers who determine to sew your TikTok.
@cindilooblink182 #sew with @snackqueen666 URBAN DECAY LIP ECLIPSE ETERNALS IN THE SHADE BRILLIANCE @city decay ♬ authentic sound – Cindi 🐊
Methods to use TikTok hashtags
It’s tremendous easy to make use of TikTok hashtags. They work simply the identical as Instagram, Fb, or Twitter. To create a TikTok hashtag, you sort the pound/hash signal (#) adopted by no matter you’d like your hashtag to be. #likethis
An instance of the place you’re ready so as to add hashtags to your TikToks.
Maintain studying for suggestions to decide on and use TikTok hashtags for your corporation.
TikTok hashtag suggestions
Use these greatest practices to information your TikTok hashtags technique.
Maintain your TikTok hashtags related to your corporation
Select hashtags that complement the subject of your video content material or marketing campaign. Whereas it may be tempting to leap for the preferred TikTok hashtags, you need your movies to be efficient at reaching your distinctive enterprise targets.
Use hashtags that connect with the content material inside your video in addition to your corporation. This helps maintain your model wanting extra genuine moderately than such as you’re making an attempt too arduous to hop on the newest TikTok pattern.
The Dallas World Aquarium used some very related hashtags in this publish.
Strive to not use too many hashtags
Keep away from cluttering your caption with too many hashtags (follow 3-5 most). You could have a restricted quantity of area in your TikTok caption (100 characters), so use it correctly with a curated checklist of hashtags. You need your TikTok movies to seek out the best viewers, so give attention to utilizing those that can most definitely resonate with them.
Use the best mixture
Pair broad, standard, or trending hashtags with area of interest and branded hashtags for a greater probability of reaching a extra focused viewers (trace: standard doesn’t all the time equal increased attain). That method, your TikTok hashtag technique will strike a stability between growing attain and relevancy.
This TikTok from Fuzzy’s Taco Store contains a mixture of branded, related, and trending hashtags.
Now that you’ve some fundamental greatest practices, let’s get into the hashtags to make use of in your posts!
Finest TikTok hashtags
We all know time is a valuable commodity in your small enterprise, and hashtag analysis seemingly isn’t on the prime of your to-do checklist. That’s why we’ve compiled our suggestions for hashtags or kinds of hashtags that can get the eye of your clients and prospects.
Small enterprise TikTok hashtags
These hashtags are particularly designed to advertise small companies, which is usually a highly effective software when competing with bigger corporations. Whereas these are very broad hashtags, there are seemingly a handful of hashtags that companies in your neighborhood use to achieve the native inhabitants.
Try neighborhood and enterprise accounts in your space to see which hashtags they use recurrently, and experiment to see if these enable you attain your audience. Moreover, utilizing these hashtags might help you construct relationships with different native enterprise house owners who could also be prepared to collaborate on future advertising initiatives.
These “store small” and “native” hashtags also can entice clients obsessed with supporting small and locally-owned companies.
By utilizing these hashtags that reference buying small and supporting an individual’s enterprise as a substitute of a faceless big-name model, you might be additionally tapping into your clients’ feelings to influence their decision-making.
Listed here are some small enterprise TikTok hashtags to attempt:
- #ShopLocal
- #SmallBusinessCheck
- #Smallbusiness
- #SmallBusinessTikTok
- #Smallbusinesstok
- #SmallBusinessOwner
- #BehindTheScenes
- #SupportLocal
- #Shopsmall
- #Entrepreneur
- #SMB
- #growingbusiness
- #HowItsMade
- #inthemaking
- #trusttheprocess
- #inprocess
@tailsuppup Thanks for buying small💖 Concept Credit score: @justbekind.co #shopsmall #smallbusinesssaturday #smallbusinesscheck #smallbusinessowner #tailsuppup #etsy ♬ authentic sound – Tails Up, Pup • Canine Bandanas
A self-proclaimed “Canine Mother” reveals the joyful facet of proudly owning a small enterprise utilizing #ShopSmall.
Trade-specific TikTok hashtags
Your TikTok hashtag technique ought to have a wholesome mixture of broad and area of interest subjects to draw new clients and attain people who’re already desirous about services like yours. Utilizing industry-specific hashtags is one strategy to drill all the way down to a extra focused viewers. By showcasing your distinctive choices and utilizing these hashtags, you’ll be able to:
- Reveal your experience and place your small enterprise as a thought chief in your discipline.
- Improve your visibility and construct a loyal following of people who find themselves obsessed with your services.
Keep up-to-date with {industry} developments to assist inform your advertising and total enterprise technique.
Listed here are some industry-specific TikTok hashtags for prime verticals:
Hashtags for dentists
Hashtags for health trainers and gymnasiums
- #FitnessCheck
- #FitnessTips
- #Gymtok
Hashtags for house companies
- #HomeTok
- #Beautifulhomes
- #DIY
- #FixerUpper
- #homeimprovement
- #interiordesign
- #homedecor
- #homesweethome
Hashtags for retail
- #Buynow
- #Shoptok
- #Purchasing
- #haul
- #unboxing
Hashtags for training
- #ClassInSession
- #SchoolsOut
- #Newsemesternewme
- #CourseRegistration
- #Teachertok
- #Schooltok
- #Kidtok
- #StudentTok
Hashtags for healthcare companies
- #doctok
- #DoctorTikTok
- #Healthtok
- #wholesome
Hashtags for monetary companies
- #moneytips
- #FinanceTips
- #investing
- #financialfreedom
- #wealthbuilding
- #incomemanagement
Hashtags for auto sellers, garages, and extra
- #carmaintenance
- #carforsale
- #truckforsale
- #dealership
- #autosales
- #Cartok
- #CarsofTikTok
Hashtags for salons
- #beautytok
- #beautifulnails
- #beautifulhair
- #hairgoals
- #Hairtok
Hashtags for B2B companies
- #TakingNewClients
- #B2B
- #BusinessTok
@haberdashhats Loved this tradition piece for a pricey good friend, full with customized hat band, vintage indonesian silk, and a rose for her mama #behindthescenes #howitsmade #hatmaker #hatmaking #hats #smallbusinesscheck ♬ One thing To Speak About – Bonnie Raitt
A hat maker captures his experience utilizing #hatmaker and #hatmaking.
Trending TikTok hashtags
Trending hashtags on TikTok are thought of standard based mostly on the variety of occasions the hashtag has been used and what number of occasions it has been considered. By incorporating these standard hashtags into your content material, your small enterprise can entice new followers and doubtlessly even go viral, which may result in elevated model recognition and potential gross sales.
Trending hashtags also can enable you keep up-to-date with present developments and subjects, which could be essential for interesting to your goal market. The important thing to experimenting with trending hashtags? Be well timed. Traits within the TikTok world can come and go fairly shortly. If you happen to’d prefer to create content material for a selected pattern, leaping on it instantly whereas it’s nonetheless topical and related is crucial.
Listed here are some examples of trending TikTok hashtags:
- #wheneverwherever
- #photogenic
- #ItsGiving
- #welcomhome
- #theoffice
- #images
- #Vlog
- #Diary
- #Journey
- #targets
- #tiktok
- #humorous
@brookibakehouse Day within the lifetime of a bakery proprietor 👩🍳 we bought out once more, right here’s what a full shift seems to be like on a Saturday #dayinmylife #bakeryowner #bakerylife #bakingtiktok #smallbusinessowner ♬ Lo-fi hip hop – NAO-Okay
A bakery proprietor showcases her typical workday utilizing #DayInMyLife.
TikTok shares trending hashtags on its web site so you’ll be able to all the time keep tapped into what’s scorching. You possibly can even filter by {industry} and timeframe to seek out what’s related for your corporation.
Hashtags to get you on the FYP
The “For You Web page” (aka FYP) is TikTok’s algorithm-driven feed that serves up content material to customers based mostly on their viewing historical past and interactions on the app. The FYP is the primary characteristic customers see when opening the app, so publicity on this feed is extremely priceless.
By utilizing “for you web page” hashtags, companies can doubtlessly improve the probability of their content material showing on the FYP, reaching customers that will in any other case not come throughout their small enterprise account. Whereas TikTok has by no means formally acknowledged that utilizing these hashtags will land your content material on the FYP, many manufacturers have seen success with this technique.
Our suggestion? Whereas there is no such thing as a assure utilizing these hashtags will get your content material on the FYP, growing your attain on the app is price a shot. That mentioned, in case you are selecting between an FYP hashtag or a distinct segment hashtag that’s extra tailor-made to your model, follow your area of interest!
There are a number of TikTok hashtags that may enable you get on the FYP, like:
- #ForYouPage
- #ForYou
- #FYP
- #Discover
- #Uncover
- #new
@thetipsytraveler_nc Give up our jobs to open a cellular bar enterprise and we’re so glad we did! #fyp #trending #mobilebar #smallbusiness ♬ World’s Smallest Violin – AJR
A mom-and-daughter duo use #FYP to draw new clients to their cellular bar enterprise.
Begin utilizing TikTok hashtags the best method
A TikTok hashtag technique is essential to connecting together with your audience. Give it some thought: You could be creating essentially the most participating, artistic, humorous, or thought-provoking video content material, however it is advisable attain the best individuals for it to be worthwhile. Utilizing related hashtags alongside your content material might help you domesticate a neighborhood and loyalty round your model, turn into a thought chief, meet different small enterprise house owners, entice new clients, and impression your backside line.
Get began right this moment! Take a look at out numerous hashtags, monitor which of them garner the very best engagement together with your audience, after which iterate and enhance your technique as you study what is going to work in your distinctive enterprise. Joyful #hashtagging!