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Thursday, May 25, 2023

8 Highly effective SaaS E-mail Advertising Examples — Stripo.e mail

E-mail is the simplest communication channel for reaching out to clients. Properly-written and constructed emails generate $38 income for each greenback spent, making 3,800% ROI.

It’s unattainable to overrate the significance of emails for SaaS firms. 

Through e mail, you may introduce a brand new product, ship an occasion reminder, notify clients their order has been shipped, remind them to make funds earlier than the due date, assist them work together with your software through the use of new options, ask for suggestions, and many others.

In different phrases, e mail advertising as a channel for SaaS firms replaces the need to name shoppers but it delivers vital data on time.

That being mentioned, sending emails per se is rarely sufficient and won’t drive any revenue. You could pay shut consideration to e mail design and content material.

Weblium gathered essentially the most fascinating SaaS e mail examples to encourage you to create beautiful and highly effective e mail campaigns.

1. Subscription affirmation e mail by Stripo

Any such e mail is necessary for all companies as, in keeping with the GDPR guidelines, we’re allowed to ship solely solicited e-newsletter emails. 

Subscription Confirmation Email _ SaaS Email Examples

All affirmation emails are triggered. This implies you construct them as soon as — and your ESP/CRM sends this e mail over to the recipient upon a respective motion. 

What makes this SaaS e mail instance nice? Its content material does! The e-mail solely has one CTA button together with a transparent request to substantiate the subscription. Readers is not going to get distracted by quite a few buttons and extreme data.


Not solely does subscription affirmation e mail stop you from breaching the GDPR and CanSPAM rules, but additionally helps with maintaining your contact base clear. Make them so simple as doable. 

2. Heat welcome e mail by Wistia

A welcome e mail is the second e mail your subscribers see. Make it as heat and as informative as doable.

Now it’s the proper time to put in writing emails in your company type: make jokes, should you usually do in your emails; use jargon; use interactive parts should you that is what you usually do.

SaaS Email Marketing _ Westia

Welcome e mail templates

Wistia, a video-hosting software program for enterprise, is a good instance of including one thing to recollect of their introduction e mail. Nevertheless, the visible a part of the message will not be the first part that makes it work. Have you ever seen that the e-mail is kinda catchy? Oh, you most likely might even sing it, we think about the group buzzing a melody when arising with the concept. 

The e-mail is eye-catching and particular, subsequently it solutions the essential questions on service for newcomers.


Don’t be shy with worthwhile inventive writing. It’s a must to know when it’s time and chance for such a transfer, after which strike folks with a pleasant and enjoyable copy. Enterprise options don’t essentially imply boring and boring shows. 

3. Segmented promo e mail by Weblium

It is unexplainable, however a reality. The fitting segmented checklist could make the distinction in a mind-blowing 1,000% improve in CTR!

SaaS Email Marketing Example _ Weblium

What an extended learn, you may suppose. Who will even scroll it? At first look, it looks as if the reality. However the purpose of the e-mail is to speak new product updates to clients who’ve already waited for them, so the correct phase of the viewers will take up each phrase from the e-mail.

Weblium, an intuitive web site builder, retains in shut contact with its clients repeatedly offering them with How-to articles, onboarding guides, and items of helpful data for web site creation. They profoundly use buyer segmentation to make each message tailor-made to inquiries of specific recipients. 

Copy within the e mail sells advantages, not options. It exhibits clients what can get executed through the use of these options. The textual content is block-structured and arranged in an enormous and daring template.


Section your viewers to ship the correct messages to the correct clients. It’s going to show you how to improve the CTR fee – the metric to measure the success of your e mail advertising marketing campaign.

4. Updates/digest e mail by Zapier

E-mail digests and updates are essential to have of their arsenal to bloggers, to those that present totally different providers and software program. It’s all the time a good suggestion to tell customers about your information and updates on time. 

Additionally, you would possibly want these emails to be in contact with buyers and to share firm information and achievements with workers.
SaaS Email Marketing Example _ Digest Email

Digest e mail templates

Zapier is a software program that integrates totally different purposes and helps you handle your movement. Of their e mail, they share the outcomes of their work and revisions. The main target of e mail is on the SaaS e mail design usability — the buttons give recipients the chance to evaluation these updates intimately. However, the e-mail is a group of updates, with out bombing your clients’ inboxes with totally different updates, one by one.

Furthermore, Zapier makes a personalised e mail, primarily based on the purposes related particularly to you. You already know that they know what you utilize, however aren’t these updates treasured when they’re vital to you?  


Customized and well timed emails are one thing your clients want. When you understand the preferences, conduct and supply related data, it decreases unsubscriptions from newsletters. Emails are good after they have what folks want, nothing extra. 

5. Promotion e mail by Grammarly

Promo emails are most likely the core emails for all on-line companies. You introduce, promote, promote new merchandise with these emails. And very often we provide reductions.

SaaS Email Examples _ Promo Emails by Grammarly

Promo e mail templates

Grammarly is a plagiarism, spelling and grammar checking platform that may be very sensible with the utilization of visible pictures of their newsletters. They prioritize the statistics and embed them in visible cues. 32% of promoting specialists emphasize the significance of visible pictures of their enterprise methods. 

Grammarly group begins with the decision to motion, to strive their Premium account options, after which they reinforce their supply with a statistics offered as visuals. In different phrases, they suggest why utilizing Premium account could be a bonus for his or her clients. Let’s admit, and the e-mail would look drastically totally different with simply boring presentation of stats and information. Right here we have now one thing that may persist with us and provides us a second thought for consideration. 


Visible pictures, when utilized creatively, could make information stand out, if not convincing. You’ll be a minimum of considering studying extra in regards to the perks of Premium account due to have a look at these numbers, which is able to improve your click-through fee. Astonishing! 

6. Customized Emails by LinkedIn

Customized emails are fairly a factor on this planet the place we share quite a lot of data with firms. We need to really feel that somebody on the market cares for us, both it’s a firm or a pal. In fact, we don’t need to combine private and enterprise an excessive amount of, however typically some gestures of shut relationships are enhancing our perception within the higher that means of firm message.

SaaS Email Marketing Examples _ Personalized Emails

What does it imply for your small business to create a not solely distinctive however customized e mail? It improves firm popularity, boosts your marketing campaign ROI, and will increase buyer engagement. 

How precisely does customized e mail appear like? Customized emails goal to resolve some particular points that you could be be involved when utilizing the software program. The video e mail with particular updates or affords could be primarily based in your pursuits and desires. 


Customized emails are literally lowering churn charges for nearly 15%. It’s a must to take a possibility and present that you simply truly care for individuals who left their e mail addresses to allow you to maintain them within the loop. 

7. Survey invitation e mail by E-mail on Acid

Every little thing we do — we do for our shoppers.

It’s essential to know in the event that they like our merchandise, our instruments, our providers, our webinars. Survey invitation emails are of nice use right here.

SaaS Email Markeitng Examples _ Survey

Survey e mail templates

This survey invitation e mail is one more nice SaaS e mail advertising instance. E-mail on Acid sticks to company design.

The e-mail is concise, its purpose is fairly clear. And the prospect to win Amazon Reward card is a pleasant incentive from E-mail on Acid. Sure, we have to encourage our clients to share their suggestions with us. Solely then we might be forward of the sport!  


When designing an e mail for SaaS enterprise, maintain your emails recognizable with emblem placement in addition to your model colours. Be clear, and get straight to the purpose. 

8. Thanks e mail by Litmus

A profitable firm all the time feels grateful to shoppers for his or her belief and love.

They put in your software, bought your merchandise or upgraded? Thank them. Even when they visited a webinar that you simply hosted — allow them to know you recognize that.

SaaS Email Example _ Thank You Emails

Thank You e mail templates

Not solely does Litmus remind us that we’ve simply visited their occasion, but additionally informs us that we should always count on a follow-up within the quick run. 

One other nice function that we beloved quite a bit — Litmus means that we ship some questions if we didn’t handle to ask them throughout the webinar.


One thing so simple as saying “Thanks” may give you a bonus. 

Ultimate phrases

We need to sum up particular substances and ideas.

There isn’t any proper or unsuitable reply on the best way to make your e mail a game-changer. It’s a must to interview and survey your clients to know what they count on, and the best way to speak to them within the phrases they’re utilizing. Preserve your copy elegant or as inventive as doable, construct model consciousness, phase your viewers, and by no means be afraid to experiment with visuals and different instruments that may make your emails memorable 

We consider that the important thing to success is figuring out the best way to mix all these substances. Whether or not it’s a formal or customized e mail, present that you simply care and worth your clients. Could your e mail campaigns be highly effective and extremely worthwhile!

Construct highly effective emails to your SaaS enterprise very quickly with Stripo

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