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Sunday, October 1, 2023

5 Steps to Defend Your Podcast – Sensible Passive Revenue

Disclaimer: This text is designed to be very useful, however please bear in mind that it’s normal info and never authorized recommendation particular to you. Wesley Henderson recommends contacting an legal professional for personalized recommendation however hopes this info helps you in your enterprise journey!

I used to be recent out of legislation faculty, working for an enormous legislation agency after I first began listening to the Sensible Passive Revenue podcast. I used to be instantly impressed as a result of, like me, the host was a enterprise skilled who went from a “regular job” to turning into a profitable entrepreneur. Each week I regarded ahead to listening to a brand new story, tip, or new mind-set about entrepreneurship. With out SPI, I might probably have by no means even considered beginning my very own legislation agency, nevertheless it has modified my total profession (and life).

Beginning my very own enterprise has allowed me to decide on staff who share my values and to comply with different pursuits, together with a non-profit, Driving for Downs, and a slew of different companies. The entrepreneurial mindset has helped me develop professionally and personally, and it’s all because of a easy podcast.

Combining my ardour for the legislation and my curiosity in podcasts, I’ve delved into the authorized points of working a podcast, and I’ve discovered rather a lot since opening my agency in 2014. This text outlines 5 steps that will help you keep out of hassle.

Distinctive Challenges of Podcast Regulation

Traditionally, belongings have been simply categorized into subsections like stock, tools, property, and many others. Nevertheless, because the starting of the digital age, classifications have change into more and more troublesome. This led to the rise in mental property legislation, which focuses on defending creators and their artistic works, which is what primarily covers podcasts. 

In contrast to different belongings you possibly can shield with door locks, safety cameras, and insurance coverage, podcasts needs to be protected by emblems, copyrights, and contracts. This ensures creators are shielded from others stealing their concepts or infringing on their artistic rights. So, in the event you personal a podcast, it’s essential to assessment mental property legislation and different associated legal guidelines.

Step 1: Defend Your Podcast Title with a Trademark

For months, you’ve gotten spent countless hours in your podcast. Issues are lastly beginning to come collectively till you obtain a letter within the mail from a elaborate legislation agency in California that claims “CEASE AND DESIST” in utilizing your podcast identify. 

Do it’s important to rebrand, do you want an legal professional, is all your time for nothing?

This worst-case state of affairs, sadly, occurs very often. For instance, you could need to begin a podcast about crime scene cleanups and name it Crime Junkie, however that identify already belongs to a podcast that talks about prison instances from across the nation. This small mistake may be fairly pricey and even require you to rebrand and pay an legal professional

How do you forestall this from occurring?

The excellent news is that it’s fairly simple to keep away from infringing. It’s best to begin by researching names on-line, hashtags, and many others on the United States Patent and Trademark Workplace web site to make sure nobody is already utilizing your identify in the identical trade. To study extra about selecting your identify, watch this video.

 When you haven’t picked a reputation in your podcast but, then there are two points you must take into account:

  1. Ensure that the identify you select will not be already getting used and/or trademarked. Your purpose is to establish a reputation that may be yours and that has no confusion with another podcast identify. The extra distinctive, the higher. 
  2. You’ll ultimately need to register your trademark so nobody else can use your identify. When to register your trademark is a judgment name based mostly in your funds, however the sooner, the higher.

Step 2: Defend Your Enterprise and your Private Property with an LLC

At any time when my spouse and I’m going out to eat, we at all times scan the most recent Google opinions. Even with probably the most well-liked eating places, you inevitably discover these two-star opinions that appear to at all times discover one thing fallacious and one thing to complain about. I imagine that most individuals are good, however I additionally know all about these two-star reviewer personalities as a result of I find yourself coping with them many instances in representing my shoppers (and they’re largely what evokes this subsequent step). 

These troublesome persons are the identical ones that write unwarranted unhealthy opinions, file lawsuits, and threaten your enterprise. So after you have a reputation picked, you want an LLC or its equal to guard your enterprise and private belongings.

An LLC will separate you out of your firm and guard your private belongings. In case your LLC will get sued by a person for cash, damages, or anything, it’s the LLC that will probably be sued and never you personally. That’s the magic of the LLC: it limits private publicity even within the worst of eventualities. 

Beginning an LLC might sound like a frightening job however it may be a quite simple course of. There are two issues you must take into account:

1. Create an Working Settlement 

  • Together with your LLC, you must create the governing doc for it referred to as an working settlement. This non-public doc establishes possession percentages, working guidelines, and different issues. (To study extra about working agreements, watch this video.) 

2. Separate Financial institution Account

  • I additionally advocate that you simply get a separate checking account. This lets you maintain your enterprise fully separate. It’s an awesome enterprise observe in your bookkeeping and helps make sure you keep the legal responsibility safety you need out of your LLC.
  • Vital Authorized Tip — be sure you run all revenue and bills for the enterprise out of the LLC account, and do NOT use it for private bills!

When you have any questions on find out how to file an LLC, please go to our web site, Drafted Authorized, to study extra and get the aid you want. 

Step 3: Use Contracts to Defend Your Cash, Time, and Enterprise 

As an legal professional, I’ve acquired many cellphone calls with tales much like this one:

Wesley, an individual I met at Dwelling Depot mentioned he wanted assist with an irrigation difficulty. Since I personal an irrigation enterprise, I provided to return over and look. I went over and was in a position to repair the issue. However then he had one other drawback that he thought I mentioned I might repair. He additionally disputed the value we agreed upon. So, not solely does he need me to do extra work than I agreed to however he hasn’t even paid me. What can I do?

Issues get misplaced in communication. Whereas oral contracts may be enforceable, it’s at all times preferable to have a written contract as a result of then you possibly can concretely show the phrases of the settlement. 

The fantastic thing about the contract isn’t just in making it simple to win a lawsuit but additionally it often prevents the dispute from ever occurring. When the events take the time to place all their expectations on one doc, it turns into fairly clear what’s anticipated, so it avoids misunderstandings.

Contracts set expectations and make your life simpler down the street. Listed below are some normal ideas when making a contract:

  • Take a couple of minutes to make clear something which may not be apparent.
  • Be sure you deal with issues like cash, deliverables, timeline, and many others. 
  • Make the contract simple to know and so simple as it may be. 

This behavior of clarifying expectations after which getting the settlement signed will dramatically cut back your possibilities of ending up in a dispute. You’ve already executed the exhausting work to be sure you are on the identical web page (and also you’ll have the signed settlement to show it). 

Within the large world of contracts, listed here are a number of your podcast enterprise would profit from:

Visitor Launch

The visitor speaker indicators a visitor launch, permitting you to make use of it the way you see match and make derivatives of it, whether or not it’s shorts, reels, or YouTube content material. This ensures you received’t have points sooner or later along with your company, just like the visitor making an attempt  to have you ever take away or try to regulate the content material later.

For instance, if in case you have a chef in your podcast and his episode blows up in recognition due to his beef tenderloin recipe, he might later need you to take it down with the hopes that he can get all that visitors to his web site or podcast as an alternative of yours. Effectively, in the event you had him signal a visitor launch, he can not pressure you to take it down as a result of you’ve gotten a transparent settlement. The discharge provides you permission to do precisely what you might be doing (and it additionally releases you from any legal responsibility for doing so).

Worker and Impartial Contractor

When you use impartial contractors and/or staff, it’s vital to put out the phrases of that relationship. This consists of the whole lot from cost to timelines to deliverables. These all must be outlined as clearly as you possibly can.

When you have impartial contractors creating mental property for the enterprise (similar to logos, ebooks, and many others.), your contracts have to state that the LLC owns this mental property. Inherently, an writer owns their artworks, so you must expressly state that it’s a work for rent and that the possession of such work is transferred to the LLC. In any other case, you could find yourself with a dispute over mental property possession down the street.

Sponsorship Settlement

You need to have a written settlement if in case you have advertisers and/or sponsors. For instance, suppose you rent a social media guru to market and promote your enterprise, they usually overstep through the use of materials that infringes on one other firm’s trademark. You want the choice to terminate the contract or restrict legal responsibility. That is when a sponsorship settlement would come into play, as a result of it ought to embrace termination phrases, cost phrases, supply dates, and many others. This ensures your enterprise is protected.


I’m a lawyer, and I’m giving normal info right here. It’s designed that will help you do a greater job along with your authorized framework, nevertheless it’s not personalized to you personally. It’s nonetheless good and useful. See what I did there? That is my disclaimer. My disclaimer will not be obnoxious; simply trustworthy and highlights my limitations.

Disclaimers are crucial in your podcast to guard you from one thing mentioned on the podcast. What individuals say may be misinterpreted or misused. For instance, if you’re a health coach working a wholesome life-style podcast, you must use a disclaimer such because the one I exploit above clarifying that the knowledge and recommendation is normal and never particular. Additionally, in the event you’re not educated as a doctor or nutritionist, then simply state that clearly. You’re making an attempt to obviously clarify any limitations your info might have. When drafting a disclaimer, it’s finest to not assume individuals know these limitations, so state them clearly.

To buy all of the templates you want in your podcast, Drafted Authorized has attorney-drafted templates right here.

Step 4: Personal Your Podcast Intro Music to Keep Out of Hassle

Though they are saying don’t decide a e-book by its cowl, many decide a podcast by its intro. So whereas it might be tempting to play the theme music to Skyfall when speaking about international intelligence or use the brand new Taylor Swift music when speaking about her new album, this could be a harmful minefield.

Utilizing another person’s materials may be sophisticated and really costly. So as an alternative of taking place the rabbit gap of how we will use these well-known songs, we advocate that podcasts use unique music or buy music you’ve gotten the rights to.

In case your funds will not be restricted and also you’ve recognized vital music, go for it (and use an legal professional to assist with the method). 

Nevertheless, in the event you’re on a funds, save that cash and headache for an additional day and keep on with one thing you personal that you realize won’t trigger you authorized issues.

Step 5: Keep Compliant with the FTC as You Monetize Your Podcast

The Federal Commerce Fee (FTC) doesn’t regulate podcasts as a result of they aren’t “broadcast radio;” nonetheless, they do regulate podcast endorsement. 

In case you are reviewing, endorsing, promoting for, or sponsored by a services or products, then you must disclose that beneath FTC laws. For instance, in the event you function a podcast about cooking home equipment and an organization pays you and sends you a field of utensils to attempt to charge, you must disclose that you simply didn’t pay for the merchandise. Normally, if somebody pays you to say one thing or promote one thing, disclose it.

A very good rule of thumb is to be upfront along with your viewers, whether or not it’s a sponsor or an affiliate hyperlink. Study extra right here from the FTC. 

To summarize: in the event you comply with these vital authorized steps, your podcast will probably be off to an awesome begin with a correct basis: 

  1. Decide a Podcast Title (that you may personal)
  2. Get an LLC (with an working settlement and checking account)
  3. Personal your intro music
  4. Use Contracts
  5. Adjust to the FTC 

A lot of this may be executed on a funds with some analysis and know-how (however if in case you have the funds, you may also get a lawyer to assist) or with a good on-line authorized providers firm like Drafted Authorized. Attempt to use attorney-drafted templates and web sites with dependable info. You’ll be able to at all times submit questions on Drafted Authorized’s web site too! 

We hope this text clarifies what you must do legally so you possibly can hit report. Better of luck!

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