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5 Content material Advertising and marketing Concepts for Dec. 2023

Content material entrepreneurs in search of December article and video subjects may take into account Santa’s Checklist Day, AI-generated ideas, trying again and forward, and self-gifting guides.

Content material advertising is likely one of the most potent methods to spice up search site visitors, have interaction consumers, and hold prospects coming again.

Thus, content material advertising — creating, publishing, and selling articles, podcasts, or movies — fuels every little thing from SEO and lifecycle (electronic mail) advertising to social media campaigns. However developing with new subjects can really feel a bit of like working on a hamster wheel. So, what follows are 5 content material advertising concepts you should use in December 2023.

1. Santa’s Checklist Day

AI illustration of a Santa Claus at a desk.

Santa’s Checklist Day on December 4, 2023, is a chance to create articles, movies, or comparable content material.

December 4, 2023, is Worldwide Santa’s Checklist Day. Allegedly, that is the day when the legendary Claus sits down with a heat cup of spiked scorching chocolate and composes his two lists — one for all the good youngsters and a second for the naughty ones.

Your organization’s content material advertising may have a good time Santa’s Checklist Day in just a few methods.

There may very well be a historic method. Create a number of entertaining articles concerning the origin of the Santa Claus tales. Listed below are just a few instance titles.

  • “Ho Ho How It All Started: The Humorous Origins of Santa Claus”
  • “Crimson Nostril, Crimson Swimsuit, Revolutionary”
  • “Coal, Sweet, and Chronicles: The Historical past Behind Santa Claus”

Should you want extra concepts for these types of articles, attempt prompting a generative AI platform with one thing like “Make an inventory of article titles concerning the origin of the Santa Claus tales. The articles needs to be entertaining and humorous.”

A second method may very well be to develop your individual lists. One concept is “Santa’s Checklist of Final Minute Present Concepts” that includes your retailer’s closing vacation presents.

2. “AI Made This”

Web sites focusing on attracting readers — assume BuzzFeed, for instance — have began to publish what is perhaps referred to as “AI Made This” articles, maybe meant to reap the benefits of the current curiosity in generative AI.

Screenshot of a BuzzFeed title, "I Asked AI What The Typical Person From Each State Looks Like, And Here's What It Came Up With."

AI-generated content material remains to be new and attention-grabbing sufficient which you could publish articles about it. Supply: BuzzFeed.

Listed below are just a few examples round a typical theme.

Your organization may take different AI approaches. For instance, a web-based retailer that launched a brand new product may ask an AI to assist design an alternate model after which evaluate it with the precise merchandise.

The article is perhaps one thing like, “We Requested AI to Design the Good Fishing Rod for Dads. Right here Is What We Constructed.”

3. Product Retrospectives

December is a becoming time to provide retrospective content material. Contemplate a product or class retrospective to construct a case to your present stock.

Photo of five females wearing vintage clothing

A retrospective style article may begin within the decade of the Fifties and work as much as selling your retailer’s present traces. (AI made this picture.)

Right here is an instance. Say a ladies’s clothes store revealed an article titled “The Most Influential Ladies’s Trend Tendencies: 1950 to Now.”

In every decades-long part, the article may handle how supplies, printing, and meeting have improved. By the point she will get to the trendy objects within the “now” part of the article, the reader is happy about buying an merchandise.

4. Look Forward

Photo of a male on a mountain looking at the horizon

Gaze out on the 2024 horizon and produce content material concerning the coming developments.

The other of a retrospective article may very well be a “look forward” characteristic.

On this case, consider December not simply as the tip of the 12 months however quite as a vantage level to have a look at 2024.

  • A kettlebell retailer may publish “The Health Regimens Shaping 2024: What the Specialists Are Doing.”
  • A client electronics store would possibly create “The Tech Improvements You’ll Need in 2024: A Peek into the Way forward for Devices.”
  • A kitchen provide firm may launch “The Meals Revolution: What Will Be on Your Plate in 2024?”

In every case, give attention to the developments that impression the merchandise your organization sells.

5. ‘Deal with Your self’ Guides

Photo of a female looking at her smartphone

Self-gifting is a big a part of vacation gross sales.

Some retail business surveys have steered that about 25% of all American consumers and as a lot as 60% of girls purchase themselves a present through the Christmas vacation season or quickly after.

These of us shall be trying to find the correct merchandise to deal with themselves in a lot the identical method as items for household and buddies.

Content material entrepreneurs can produce articles or movies that advocate merchandise and assuage fears of self-indulgence.

Listed below are just a few “deal with your self” article titles for examples.

  • “Deal with Yo’ Elf. The Final after-Christmas Self-gifting Information.”
  • “Santa Didn’t Ship? The Final Information to Self-gifting after the Holidays.”
  • “Be Your Personal Santa: 21 Christmas Items to Give Your self.”

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