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Sunday, February 18, 2024

#370 – Cracking the Code of Efficient Branding with Frankie Thorogood

5 hours in the past

What if there was a secret system to constructing profitable Amazon manufacturers, and also you had the chance to study from a seasoned model strategist? Buckle up as a result of at this time on the AMPM Podcast, we have now an actual deal with for you. We’re thrilled to have London-based branding knowledgeable, Frankie Thorogood, share his distinctive insights into the intricate world of E-commerce branding and advertising and marketing.


From the preliminary spark of ardour for promoting to turning into a profitable model proprietor, Frankie’s journey is nothing wanting inspiring. We chat about his first product, a snood, and the way he maneuvered its adverse notion to his benefit, a basic case of turning lemons into lemonade. We additionally share our experiences with on-line promoting, significantly sportswear and compression put on, discussing the distinctive challenges and breakthroughs that marked our journey. We even get to dissect the success story of his UK-based sportswear model, discussing the challenges of promoting on platforms like eBay and Amazon, and the necessity for locating the best logistics accomplice.


We conclude by strolling you thru the maze of buyer suggestions and its crucial position in shaping a model. We underline the significance of human interplay in understanding buyer wants, a nuance typically overshadowed by focus teams and AI testing. Shifting gears to advertising and marketing methods, we share our experiences with Amazon, discussing pricing methods and the necessity for understanding the client’s perspective. All this and far more in our insightful session with Frankie Thorogood. So, tune in and kit as much as dive into the fascinating world of E-commerce product branding and advertising and marketing.

In episode 370 of the AM/PM Podcast, Kevin and Frankie talk about:

  • 00:00 – Branding and Advertising Methods for Success
  • 01:58 – Bookstore Journeys and Altering Studying Habits
  • 07:37 – Analyzing Intelligent Promoting Campaigns
  • 14:35 – From Retail to On-line
  • 16:57 – Promoting Sportswear and Compression Put on
  • 23:04 – Constructing a Profitable Model on Amazon
  • 37:57 – Understanding and Participating With Prospects
  • 44:23 – Advertising Methods and Branding in E-Commerce
  • 47:44 – Utilizing Easy, Assured Titles on Amazon
  • 53:57 – Passionate Pursuits and Potential Companies
  • 57:25 – This Week’s Phrases Of Knowledge From Kevin King

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