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Sunday, December 10, 2023

#366 – Amazon PPC In The Eyes Of A Excessive-Performing Company with Elizabeth Greene

2 hours in the past

On this episode, we speak to the Co-Founding father of the Amazon advertisements company Junglr about sensible recommendation and real-world experiences on Amazon PPC, launching merchandise, and extra!


Get able to unlock secrets and techniques to mastering Amazon promoting with our visitor, Elizabeth Greene, an Amazon PPC professional, and a profitable work-from-home mother. Along with her distinctive mix of non-public {and professional} expertise, Elizabeth navigates us by means of the complexities of Amazon PPC, sharing her insights on launching merchandise and understanding the modifications of Amazon PPC then and now. Her first-hand ideas are certain to equip you with invaluable instruments to thrive on this dynamic market.


Plunge proper into the challenges of Amazon PPC as we discuss Elizabeth’s journey into this business. We discover the transformation of the Amazon Promoting platform, tackling points that sellers face together with rising prices and adapting to Amazon’s updates. Collectively, we dissect the upcoming modifications to broad match and sponsored product advertisements, and anticipate the potential impacts on key phrase focusing on and off-platform promoting. In the event you’re trying to perceive the complexities of Amazon’s promoting world, this episode is an excellent pay attention.


As we conclude, we discuss a radical understanding of video advert optimization and PPC technique analysis. Elizabeth helps us decode the weather of a profitable video advert and the worth of getting the product as the focus. We additionally uncover the significance of storytelling by means of information and a collaborative consumer relationship when selecting an Amazon advert company. Wrapping up, we go away you with Elizabeth’s knowledge that will help you calculate promoting ROI, establish aggressive classes, and enhance your Amazon enterprise’ success. Put together to be enthralled, enlightened, and empowered by this episode!


In episode 366 of the AM/PM Podcast, Kevin and Elizabeth focus on:

  • 06:56 – Navigating Amazon Promoting and Knowledge Evaluation
  • 18:59 – Sponsored Merchandise and Off-Platform Promoting 
  • 21:32 – Distinction in Focusing on and Expanded 
  • 25:36 – Effectiveness of Product Focusing on on Amazon 
  • 29:01 – Product Choice and Relevancy in Launch 
  • 34:42 – Figuring out Benchmarks for Promoting Metrics 
  • 45:28 – Amazon Search Question Efficiency Knowledge Worth 
  • 51:12 – Clear Product Focus in Sponsored Video Adverts
  • 57:11 – LinkedIn Benchmarking and Search Suggestions
  • 57:44 –  This Week’s Phrases Of Knowledge From Kevin

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