We’re taking a fast break from launching killer work for OREO, 7-Eleven and Burger King to welcome some new senior leaders to the crew right here at 360i and throughout dentsu’s inventive providing, which additionally consists of our sister companies dentsuMB and Isobar. After a powerful yr of recent enterprise wins and natural progress, we’ve added some new roles and new leaders who’re brave, curious, and convey a can-do spirit to the work we do every day.
Brian Eden joins 360i as Government Inventive Director after almost three years at company FIG. Previous to FIG, he spent greater than 5 years at Droga5, and over the course of his profession has labored with a spread of shoppers together with The New York Occasions, Hyundai, Ancestry, Hennessy, and extra. Along with choosing up a Titanium Lion at Cannes for Prudential’s “Problem Lab” and Greatest in Present at AICP Put up for Zillow’s “The Journey”, his work has been acknowledged at each main business awards present, together with D&AD, One Present, and the Effies. Brian will likely be main inventive for shoppers together with OREO, Kroger, and Pirate’s Booty.
We’ve additionally introduced on Bridget Jewell as Group Director, Social Inventive. Bridget spent the earlier eight years at Periscope, the place she rose from her position as a neighborhood engagement strategist to grow to be a Inventive Director overseeing work for shoppers like Goal, Ferrera Sweet Firm, and Hefty. Her work has picked up awards at D&AD, One Present, Effies and extra. At 360i, Bridget will lead a inventive crew of 25+ and rising, tasked with creating culturally related and breakthrough content material throughout social and digital channels for manufacturers like Burger King, 7-Eleven and Kroger.
Vasili Gavre has been tapped as Government Inventive Director for dentsu Inventive, after working with manufacturers resembling Apple, Budweiser, Airbnb, Fb, Nike, Unilever, and Vice Media. Vasili’s work has earned accolades from Cannes, Effies, D&AD, and One Present, to call only a few. As an artist, Gavre brings robust conceptual pondering with executional information, modern approaches and various views. Working throughout the built-in company community, Gavre will help 360i and Isobar – not too long ago named one in every of Quick Firm’s Greatest Workplaces for Innovators.
And Jason Oke joins dentsu Inventive as EVP, Enterprise Management, main a portfolio of built-in shoppers throughout industries like retail, meals, journey, and finance, and serving to construct out the community’s built-in shopper management capabilities. Most not too long ago, Jason was at WPP for ten years, in a number of international company and shopper management roles together with World Shopper Chief for Walgreens Boots Alliance, Regional Managing Director for WPP’s Crew Colgate-Palmolive in each EMEA and APAC, Managing Director of Y&R Hong Kong, and being one of many founders of Pink Fuse Communications, Colgate-Palmolive’s devoted, built-in international communications company. Over his 25-year profession, Jason has labored globally with many Fortune 100 firms, together with Coca-Cola, PepsiCo, Frito-Lay, Nintendo, Starbucks and extra.
“From creating brand-building platforms at dentsuMB, to culture-rich campaigns from 360i, to experience-driven innovation at Isobar, dentsu Inventive is fostering an setting through which expertise with a variety of experience can do the perfect work of their careers,” stated dentsu Inventive CEO, Americas, Jon Dupuis. “The addition of confirmed leaders like Brian, Bridget, Vasili and Jason provides much more gas to a yr of robust momentum, as we construct an unparalleled inventive neighborhood the place expertise can unleash creativity for progress and for good. We’re thrilled to have them onboard, working intently with our CCO Menno Kluin, to information our shoppers’ enterprise success and our expertise’s careers.”
These new appointments observe numerous thrilling developments at 360i and throughout the dentsu group in 2021. In addition to touchdown inventive and digital for a portfolio of GSK shopper healthcare manufacturers earlier within the yr, we have been named Social AOR for Burger King in October. And our work is delivering. We launched the OREO x Pokemon collab, which has grow to be OREO’s best-selling restricted version cookie to this point; helped gas 7-Eleven’s progress with their first model marketing campaign in years directed by the legendary Concord Korine, and kicked off a spontaneous collab for Bitter Patch Children with Gen Z icon Olivia Rodrigo that had followers in a frenzy. Extra to come back in 2022!