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18 Buyer Satisfaction Survey Inquiries to Ask (+ Examples) (2023)

How nicely are you aware your clients?

Attending to know your viewers is among the most essential elements of rising a enterprise, and it may be as simple as sending a single e mail with a well-structured survey. 

With the in-depth understanding that you just acquire from buyer satisfaction surveys, you’ll be capable to create higher on-line procuring experiences to your clients and construct extra focused advertising and marketing campaigns, creating a greater buyer journey.

Whenever you’re completed with this information, you’ll be capable to craft an superior survey that will get you actionable buyer satisfaction and market analysis knowledge. 

What’s a buyer satisfaction survey?

A buyer satisfaction survey (CSAT) is a instrument companies use to measure their clients’ satisfaction or to higher perceive buyer opinions relating to services. These surveys end in measurable buyer suggestions {that a} enterprise can use to then enhance its services or products providing—or assessment its market positioning.

Buyer satisfaction survey examples


A product-market match (PMF) survey additionally normally accommodates only one query. It reads alongside the traces of “How would you are feeling when you may not use X?”the place X is your services or products. 

Right here’s an instance of a PMF survey from Buffer:

survey example from buffer
Photograph courtesy of: Buffer

The aim of conducting a PMF survey is to assist decide whether or not your services or products is true for the folks you’re attempting to focus on as clients (product-market match). If a lot of clients say they wouldn’t be dissatisfied on the lack of your product, you then don’t have a secure PMF.

However, if a lot of clients would be dissatisfied with the lack of your services or products, you then’ve probably discovered an excellent PMF.


A buyer effort rating (CES) will help establish adverse experiences and make them proper. Right here’s an instance of a buyer effort rating survey in motion from vitality firm EDF, utilizing Whatsapp:

satisfaction survey on whatsapp

Whereas we don’t know for positive what the opposite two questions of EDF’s buyer expertise survey have been, this primary query is a measurement of CES.

Protein Works

Whereas some companies will use a CSAT survey to measure total enterprise opinions utilizing open-ended questions, it’s also possible to create multiple-choice questionnaires for particular product purchases.

customer satisfaction survey on mobile example

Within the above instance, Protein Works makes use of a score scale for a number of measurements of its protein complement product (sweetness, lumpiness, the power of taste, and whether or not the client would purchase the product once more). 


Web Promoter Rating (NPS) is the most well-liked metric companies use to measure buyer satisfaction. The reason being that it’s so easy. It’s normally solely a single query, utilizing a Likert scale, asking the client how probably they’re to advocate a enterprise.

Right here’s an instance from Squarespace:

nps survey example
Supply: Actually Good Emails

Whereas it’s fashionable for companies to make use of e mail, it’s additionally not unusual to see SMS variations of the NPS survey (notably within the telecom business). 

The aim of the NPS survey is so simple as it will get: to gauge whether or not clients are glad sufficient to advocate a enterprise to their community. In the event that they’re not prone to advocate a enterprise, the survey can be utilized as a studying alternative to search out out why.


You will get some superb concepts from buyer suggestions whenever you ask the suitable questions. For instance, the digital financial institution Monzo has a group discussion board devoted to suggestions and have concepts:

monzo cs example

Any enterprise can do that on a smaller scale with the assistance of a CSAT survey asking this query. Whenever you ask, you’ve gotten a greater thought of what your clients need your services or products to seem like sooner or later.

Buyer satisfaction survey inquiries to ask

You may be questioning, what are different essential questions you’ll be able to ask in buyer surveys? 

Listed here are a number of the prime forms of inquiries to ask:

  1. How would you price your total satisfaction with our product/service?
  2. How probably are you to advocate our product/service to a good friend or colleague? (Web Promoter Rating query)
  3. How simple was it to make use of or navigate our product/service? (Buyer effort rating query)
  4. What do you want most about our product/service?
  5. What do you suppose wants enchancment in our product/service?
  6. How glad are you with the standard of our product/service?
  7. How glad are you with the worth for cash of our product/service?
  8. How responsive have we been to your questions or issues about our product/service?
  9. How would you price the data and professionalism of our buyer help workforce?
  10. How would you price the timeliness and effectivity of your customer support consultant?
  11. How nicely did our product/service meet your expectations?
  12. How probably are you to buy from us once more sooner or later?
  13. Have been there any particular options or points of our product/service that stood out to you?
  14. Have been there any challenges or difficulties you skilled whereas utilizing our product/service?
  15. Is there something we may have achieved to boost your expertise with our product/service?
  16. How would you price the general ease of the buying or sign-up course of?
  17. How nicely did our product/service aid you obtain your objectives or resolve your downside?
  18. Do you’ve gotten any further feedback, strategies, or suggestions for us?

To offer some extra element on why you may wish to conduct buyer expertise surveys, listed here are a number of the advantages you’ll expertise:

  • Perceive clients’ expectations. A satisfaction survey serves as a instrument to your clients to present sincere suggestions about your online business. So whenever you present them with the chance, they’ll inform you what they really feel about your online business, which helps you perceive buyer wants higher.
  • Enhance buyer and shopper retention. Completely happy clients don’t all the time keep glad, so providing common CSAT surveys will help you catch any looming points earlier than they grow to be greater issues. If you understand what makes clients glad, you’ll be able to enhance buyer retention and improve buyer lifetime worth (CLV) in your retailer. 
  • Make higher merchandise. You may examine respondents to see if there’s a pattern amongst them—good and unhealthy. If a specific product or characteristic is driving extra glad clients, you’ll be able to determine what about it makes them glad, and apply that to future or present services or products.

Forms of buyer satisfaction surveys

You might need thought there was just one sort of buyer or shopper satisfaction survey, however there are completely different varieties that aid you perceive varied views. This part will cowl the 4 most important forms of surveys you’ll be able to ship to your clients.

Web Promoter Rating (NPS)

The NPS survey focuses on a single query that measures the chance of consumers recommending your services or products to others. 

Respondents price their willingness to advocate on a scale of 0–10. NPS is calculated by subtracting the proportion of detractors (0–6 scores) from the proportion of promoters (9–10 scores).

Buyer satisfaction rating (CSAT)

CSAT measures buyer happiness or total satisfaction together with your merchandise, companies, and enterprise interactions. On this survey, you ask individuals to price their satisfaction on a scale (e.g., 1–5 or 1–10). 

Your CSAT rating is calculated by dividing the variety of glad clients by the full variety of respondents. Then multiply it by 100.

Buyer effort rating (CES)

CES is a metric that helps measure how a lot effort the client places into interacting with your online business, or how simple/tough it was to unravel a difficulty together with your customer support workforce.

The respondents price how a lot effort it takes to unravel a difficulty or do a activity (e.g., 1–5 or 1–7).

Submit-purchase suggestions surveys 

Clients are despatched these surveys shortly after making a purchase order to get suggestions about their procuring expertise, product high quality, and issues.

A buyer suggestions survey like this could embody a number of questions, and will mix NPS, CSAT, and CES parts.

Milestone surveys

A milestone survey is a sort of buyer satisfaction survey carried out at particular factors throughout a buyer journey. For instance, chances are you’ll ship it after onboarding to gauge buyer sentiment. 

Clients fill out these surveys about their experiences, satisfaction ranges, and potential areas for enchancment throughout key moments of their interactions with a product, service, or firm.

Don’t wish to create your individual? Use this buyer satisfaction survey template by SurveyMonkey to hurry up the method.

Ideas for creating buyer satisfaction surveys

1. Hold it easy

Your questions have to be so simple as potential to make sure you’re getting outcomes you’ll be able to truly use. Be simple—when you’re searching for an opinion on a specific product or characteristic, ask about it particularly—and be sure you’re solely asking one query at a time.

An overcomplicated social media or on-line survey can look like means an excessive amount of effort and discourage clients from taking part, so preserve it brief and candy.

2. Be goal-oriented

Each query needs to be requested with a objective in thoughts. Take into consideration the central problem you’re attempting to beat together with your survey and brainstorm questions that may aid you get the client satisfaction knowledge it’s good to achieve success.

There’s no room for fluff, so be sure that each query is definitely helpful to you. Bear in mind: You might want to present your buyer base how a lot you worth their time by not losing it.

3. Ask closed and open-ended questions

Closed-ended questions with Sure/No, a number of selection, and scaled solutions could be nice for amassing demographic knowledge, however your most fascinating buyer insights will in all probability come from asking open-ended questions. 

Give it some thought this manner: Use closed-ended questions whenever you’re searching for a selected response and open-ended questions whenever you need basic suggestions or strategies.

Give your loyal clients a lot of alternatives to share how they actually really feel about your online business and merchandise. What they must say might shock you!

4. Use impartial language

Keep away from utilizing main or loaded questions whenever you’re constructing your survey. These landmines can fully skew your outcomes by unfairly influencing the best way a participant responds. Attempt to preserve your wording as impartial as potential and keep away from any emotional language or worth statements about your online business, merchandise, or clients.

You also needs to keep away from making assumptions about your clients’ experiences. Don’t say issues like, “We’ve just lately made this instrument higher” or “We all know our clients love our new options.” The much less biased the questions, the extra beneficial the survey responses.

5. Use an app

With Shopify, you’ll be able to set up survey apps resembling Hulk NPS Submit Buy Survey that aid you set one up in your Shopify retailer with ease. That means, you’ll be able to simply ship out skilled surveys that enhance response charges. Pricing begins at $20 monthly. 

customer satisfaction survey app

Spend money on buyer success. Construct your survey at this time 

Measuring buyer satisfaction is a great approach to perceive the client lifecycle, in addition to assist establish buyer loyalty and detractors. 

Their insights also can aid you inform your online business on find out how to forestall churn by shifting ahead with related communication and services or products choices. It could possibly additionally aid you present nice customer support and enhance retention in your retailer.

Whereas there are devoted third-party survey instruments out there, you’ll be able to simply set up a Shopify app to your retailer. This manner, you’ll be able to see your response insights proper in your Shopify dashboard and never must go wherever else for info.

Buyer satisfaction survey FAQ

What are the 4 forms of buyer satisfaction survey?

The 4 forms of buyer satisfaction surveys are: transactional surveys, relationship surveys, touchpoint surveys, and product-specific surveys.

What are good buyer satisfaction survey questions?

Good buyer satisfaction survey questions embody: “How glad are you with our product/service on a scale of 1 to 10?”; “How probably are you to advocate our firm to a good friend or colleague?”; and “What enhancements can we make to higher serve your wants?”

What are the 5 forms of survey questions?

5 forms of survey questions are: open-ended questions, closed-ended questions, score scale questions, a number of selection questions, and rating questions.

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