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Sunday, February 18, 2024

18 Buyer Satisfaction Survey Inquiries to Ask (+ Examples) (2023)

How nicely are you aware your prospects?

Attending to know your viewers is without doubt one of the most essential elements of rising a enterprise, and it may be as simple as sending a single e-mail with a well-structured survey. 

With the in-depth understanding that you simply achieve from buyer satisfaction surveys, you’ll be capable of create higher on-line buying experiences on your prospects and construct extra focused advertising campaigns, creating a greater buyer journey.

Once you’re completed with this information, you’ll be capable of craft an superior survey that will get you actionable buyer satisfaction and market analysis knowledge. 

What’s a buyer satisfaction survey?

A buyer satisfaction survey (CSAT) is a device companies use to measure their prospects’ satisfaction or to higher perceive buyer opinions concerning services and products. These surveys end in measurable buyer suggestions {that a} enterprise can use to then enhance its services or products providing—or evaluation its market positioning.

Buyer satisfaction survey examples


A product-market match (PMF) survey additionally normally comprises only one query. It reads alongside the strains of “How would you are feeling should you might not use X?”the place X is your services or products. 

Right here’s an instance of a PMF survey from Buffer:

survey example from buffer
Photograph courtesy of: Buffer

The aim of conducting a PMF survey is to assist decide whether or not your services or products is true for the individuals you’re making an attempt to focus on as prospects (product-market match). If a number of prospects say they wouldn’t be upset on the lack of your product, you then don’t have a secure PMF.

Then again, if a number of prospects would be upset with the lack of your services or products, you then’ve doubtless discovered a superb PMF.


A buyer effort rating (CES) can assist establish destructive experiences and make them proper. Right here’s an instance of a buyer effort rating survey in motion from power firm EDF, utilizing Whatsapp:

satisfaction survey on whatsapp

Whereas we don’t know for certain what the opposite two questions of EDF’s buyer expertise survey have been, this primary query is a measurement of CES.

Protein Works

Whereas some companies will use a CSAT survey to measure total enterprise opinions utilizing open-ended questions, you may also create multiple-choice questionnaires for particular product purchases.

customer satisfaction survey on mobile example

Within the above instance, Protein Works makes use of a ranking scale for a number of measurements of its protein complement product (sweetness, lumpiness, the power of taste, and whether or not the client would purchase the product once more). 


Internet Promoter Rating (NPS) is the most well-liked metric companies use to measure buyer satisfaction. The reason being that it’s so easy. It’s normally solely a single query, utilizing a Likert scale, asking the client how doubtless they’re to advocate a enterprise.

Right here’s an instance from Squarespace:

nps survey example
Supply: Actually Good Emails

Whereas it’s standard for companies to make use of e-mail, it’s additionally not unusual to see SMS variations of the NPS survey (significantly within the telecom business). 

The aim of the NPS survey is so simple as it will get: to gauge whether or not prospects are comfortable sufficient to advocate a enterprise to their community. In the event that they’re not prone to advocate a enterprise, the survey can be utilized as a studying alternative to search out out why.


You will get some wonderful concepts from buyer suggestions while you ask the suitable questions. For instance, the digital financial institution Monzo has a group discussion board devoted to suggestions and have concepts:

monzo cs example

Any enterprise can do that on a smaller scale with the assistance of a CSAT survey asking this query. Once you ask, you may have a greater concept of what your prospects need your services or products to seem like sooner or later.

Buyer satisfaction survey inquiries to ask

You may be questioning, what are different essential questions you may ask in buyer surveys? 

Listed here are a number of the prime varieties of inquiries to ask:

  1. How would you fee your total satisfaction with our product/service?
  2. How doubtless are you to advocate our product/service to a good friend or colleague? (Internet Promoter Rating query)
  3. How simple was it to make use of or navigate our product/service? (Buyer effort rating query)
  4. What do you want most about our product/service?
  5. What do you assume wants enchancment in our product/service?
  6. How glad are you with the standard of our product/service?
  7. How glad are you with the worth for cash of our product/service?
  8. How responsive have we been to your questions or considerations about our product/service?
  9. How would you fee the information and professionalism of our buyer help crew?
  10. How would you fee the timeliness and effectivity of your customer support consultant?
  11. How nicely did our product/service meet your expectations?
  12. How doubtless are you to buy from us once more sooner or later?
  13. Had been there any particular options or facets of our product/service that stood out to you?
  14. Had been there any challenges or difficulties you skilled whereas utilizing our product/service?
  15. Is there something we might have achieved to reinforce your expertise with our product/service?
  16. How would you fee the general ease of the buying or sign-up course of?
  17. How nicely did our product/service show you how to obtain your targets or remedy your drawback?
  18. Do you may have any extra feedback, solutions, or suggestions for us?

To supply some extra element on why you would possibly need to conduct buyer expertise surveys, listed here are a number of the advantages you’ll expertise:

  • Perceive prospects’ expectations. A satisfaction survey serves as a device on your prospects to present trustworthy suggestions about your online business. So while you present them with the chance, they’ll let you know what they really feel about your online business, which helps you perceive buyer wants higher.
  • Enhance buyer and shopper retention. Pleased prospects don’t at all times keep comfortable, so providing common CSAT surveys can assist you catch any looming points earlier than they turn out to be greater issues. If what makes prospects comfortable, you may enhance buyer retention and improve buyer lifetime worth (CLV) in your retailer. 
  • Make higher merchandise. You may evaluate respondents to see if there’s a development amongst them—good and unhealthy. If a specific product or function is driving extra glad prospects, you may work out what about it makes them comfortable, and apply that to future or current services or products.

Sorts of buyer satisfaction surveys

You might need thought there was just one sort of buyer or shopper satisfaction survey, however there are completely different sorts that show you how to perceive varied views. This part will cowl the 4 major varieties of surveys you may ship to your prospects.

Internet Promoter Rating (NPS)

The NPS survey focuses on a single query that measures the probability of shoppers recommending your services or products to others. 

Respondents fee their willingness to advocate on a scale of 0–10. NPS is calculated by subtracting the proportion of detractors (0–6 scores) from the proportion of promoters (9–10 scores).

Buyer satisfaction rating (CSAT)

CSAT measures buyer happiness or total satisfaction along with your merchandise, companies, and enterprise interactions. On this survey, you ask individuals to fee their satisfaction on a scale (e.g., 1–5 or 1–10). 

Your CSAT rating is calculated by dividing the variety of glad prospects by the entire variety of respondents. Then multiply it by 100.

Buyer effort rating (CES)

CES is a metric that helps measure how a lot effort the client places into interacting with your online business, or how simple/tough it was to unravel a difficulty along with your customer support crew.

The respondents fee how a lot effort it takes to unravel a difficulty or do a job (e.g., 1–5 or 1–7).

Put up-purchase suggestions surveys 

Clients are despatched these surveys shortly after making a purchase order to get suggestions about their buying expertise, product high quality, and issues.

A buyer suggestions survey like this could embody a number of questions, and should mix NPS, CSAT, and CES components.

Milestone surveys

A milestone survey is a sort of buyer satisfaction survey carried out at particular factors throughout a buyer journey. For instance, chances are you’ll ship it after onboarding to gauge buyer sentiment. 

Clients fill out these surveys about their experiences, satisfaction ranges, and potential areas for enchancment throughout key moments of their interactions with a product, service, or firm.

Don’t need to create your personal? Use this buyer satisfaction survey template by SurveyMonkey to hurry up the method.

Suggestions for creating buyer satisfaction surveys

1. Hold it easy

Your questions have to be so simple as doable to make sure you’re getting outcomes you may really use. Be simple—should you’re in search of an opinion on a specific product or function, ask about it particularly—and be sure you’re solely asking one query at a time.

An overcomplicated social media or on-line survey can appear to be means an excessive amount of effort and discourage prospects from collaborating, so preserve it brief and candy.

2. Be goal-oriented

Each query must be requested with a goal in thoughts. Take into consideration the central problem you’re making an attempt to beat along with your survey and brainstorm questions that may show you how to get the client satisfaction knowledge it’s essential to achieve success.

There’s no room for fluff, so be sure that each query is definitely helpful to you. Bear in mind: It’s essential present your buyer base how a lot you worth their time by not losing it.

3. Ask closed and open-ended questions

Closed-ended questions with Sure/No, a number of selection, and scaled solutions will be nice for accumulating demographic knowledge, however your most fascinating buyer insights will most likely come from asking open-ended questions. 

Give it some thought this fashion: Use closed-ended questions while you’re in search of a particular response and open-ended questions while you need basic suggestions or solutions.

Give your loyal prospects a number of alternatives to share how they actually really feel about your online business and merchandise. What they must say might shock you!

4. Use impartial language

Keep away from utilizing main or loaded questions while you’re constructing your survey. These landmines can utterly skew your outcomes by unfairly influencing the best way a participant responds. Attempt to preserve your wording as impartial as doable and keep away from any emotional language or worth statements about your online business, merchandise, or prospects.

You also needs to keep away from making assumptions about your prospects’ experiences. Don’t say issues like, “We’ve lately made this device higher” or “We all know our prospects love our new options.” The much less biased the questions, the extra beneficial the survey responses.

5. Use an app

With Shopify, you may set up survey apps comparable to Hulk NPS Put up Buy Survey that show you how to set one up in your Shopify retailer with ease. That means, you may simply ship out skilled surveys that enhance response charges. Pricing begins at $20 per thirty days. 

customer satisfaction survey app

Spend money on buyer success. Construct your survey right this moment 

Measuring buyer satisfaction is a brilliant solution to perceive the client lifecycle, in addition to assist establish buyer loyalty and detractors. 

Their insights may also show you how to inform your online business on easy methods to forestall churn by transferring ahead with related communication and services or products choices. It might probably additionally show you how to present nice customer support and enhance retention in your retailer.

Whereas there are devoted third-party survey instruments accessible, you may simply set up a Shopify app on your retailer. This fashion, you may see your response insights proper in your Shopify dashboard and never must go wherever else for info.

Buyer satisfaction survey FAQ

What are the 4 varieties of buyer satisfaction survey?

The 4 varieties of buyer satisfaction surveys are: transactional surveys, relationship surveys, touchpoint surveys, and product-specific surveys.

What are good buyer satisfaction survey questions?

Good buyer satisfaction survey questions embody: “How glad are you with our product/service on a scale of 1 to 10?”; “How doubtless are you to advocate our firm to a good friend or colleague?”; and “What enhancements can we make to higher serve your wants?”

What are the 5 varieties of survey questions?

5 varieties of survey questions are: open-ended questions, closed-ended questions, ranking scale questions, a number of selection questions, and rating questions.

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