Traditionally, girls have been underrepresented within the B2B advertising and marketing house, however everyone knows there are countless inspiring tales of feminine leaders driving innovation and creating revolutionary methods.
March marks Ladies’s Historical past Month, and as we speak is Worldwide Ladies’s Day. This month — and each month — let’s have fun the entire superb girls in B2B advertising and marketing who’re main the trade with boldness, bravery and innovation.
From advertising and marketing mavericks to storytellers, from distinctive strategic approaches to making a model and tradition of range and inclusion, these executives are setting highly effective examples for others – particularly younger professionals — to comply with. Let’s check out simply a few of this outstanding expertise that’s pushing ahead progress on behalf of companies around the globe!
Ladies have performed and proceed to play a major position in B2B advertising and marketing. Listed below are some notable girls in B2B advertising and marketing:
Ann Handley — Chief content material officer at MarketingProfs and a bestselling writer, recognized for her insights on content material advertising and marketing.
Lauren Vaccarello — Chief advertising and marketing officer at Salesloft and a seasoned advertising and marketing government, recognized for her experience in digital advertising and marketing and demand era.
Lori Wizdo — Vp and principal analyst at Forrester Analysis, recognized for her analysis and insights on B2B advertising and marketing and gross sales.
Ardath Albee — CEO and B2B advertising and marketing strategist at Advertising and marketing Interactions, recognized for her experience in creating purchaser personas and creating content material advertising and marketing methods.
Jill Rowley — GTM advisor & LP at ocial promoting evangelist and keynote speaker, recognized for her experience in constructing relationships via social media.
Kathy Klotz-Visitor — Advertising and marketing storyteller and keynote speaker, recognized for her experience in storytelling for B2B advertising and marketing.
Meagen Eisenberg — Chief advertising and marketing officer at Lacework and a seasoned advertising and marketing government, recognized for her experience in account-based advertising and marketing.
Christina Bottis — Chief advertising and marketing officer at Medix and a advertising and marketing government with over 20 years of expertise in B2B advertising and marketing.
Lisa Nakano — Vp, analysis director; demand and account-based advertising and marketing methods service at Forrester, and a advertising and marketing government with over 20 years of expertise in B2B advertising and marketing.
Alicia Tillman — Chief income officer at Capitolis and a advertising and marketing government with over 15 years of expertise in B2B advertising and marketing.
Pam Didner — Vp of selling at Relentless Pursuit, writer of a number of B2B advertising and marketing books, and one of the influential folks on the subject of B2B advertising and marketing.
Pam not too long ago met with our personal CEO Lee Odden and shared her newest perception, in “B2BMX Speaker Highlight: Pam Didner on Synthetic Intelligence Affect on B2B Advertising and marketing.”
Ty Heath, director of market engagement, The B2B Institute, at LinkedIn, and a number one B2B marketer, speaker, writer, neighborhood builder.
Ty shared her perception on creativity and inclusion in B2B advertising and marketing as a visitor on our Elevate B2B Advertising and marketing Podcast, in “Elevate B2B Advertising and marketing Podcast: Creativity & Inclusivity in B2B Advertising and marketing with Ty Heath.”
TopRank Advertising and marketing is dedicated to amplifying the voices which can be rocking the world of B2B advertising and marketing. Try the previous couple of lists of girl who’re elevating B2B advertising and marketing: