Ecommerce entrepreneurs are busy.
From selling product launches to launching flash gross sales to producing ecommerce leads, it typically feels there simply aren’t sufficient hours to suit every little thing in. And let’s not even point out Black Friday…
So it’s no shock many ecommerce manufacturers are utilizing advertising and marketing automation. In response to one survey of worldwide entrepreneurs:
- 43 % say advertising and marketing automation helps them enhance the shopper expertise
- 38 % say it permits higher use of workers time
- 35 % say it gives higher information and decision-making potential
Enter Klaviyo.
It’s the go-to advertising and marketing automation supplier for 100,000+ ecommerce manufacturers and retailers, permitting them to effectively run automated SMS and electronic mail campaigns.
Klaviyo is a unbelievable software. But it surely isn’t the one automation software program for ecommerce entrepreneurs — removed from it.
There are dozens of Klaviyo options out there, from generalist instruments to devoted ecommerce automation platforms.
That can assist you make the correct alternative, we’ve in contrast the ten greatest Klaviyo options, making an allowance for pricing, buyer assist, product options, the professionals and cons of every platform, and the kinds of companies they’re most suited to.
Let’s get into it…
What Are the Greatest Klaviyo Options?
| Klaviyo Options | Greatest For | High Options | Pricing/Month |
| Drip | DTC ecommerce | Section your complete viewers based mostly on real-time retailer, customer, and advertising and marketing information. | From $39/month for as much as 2,500 contacts and limitless electronic mail sends. |
| ActiveCampaign | Superior entrepreneurs who want high-level automation | Predictive actions use machine studying to ship buyer experiences based mostly on information, corresponding to the most effective time to ship emails. | From $29/month for one consumer and limitless emails. |
| Mailchimp | Small companies | Superior analytics and reporting assist entrepreneurs make data-driven selections. | Free for as much as 500 contacts and 1,000 month-to-month electronic mail sends; paid plans begin at $9.99/month for 500 contacts and 5,000 month-to-month electronic mail sends. |
| Omnisend | Ecommerce entrepreneurs | Internet push notifications enable manufacturers to immediately retarget clients. | Free to achieve as much as 250 contacts/month, together with 500 month-to-month electronic mail sends, as much as 60 SMS messages, and as much as 500 net push notifications. Paid plans begin at $16/month to achieve as much as 500 contacts (together with limitless push notifications). |
| AWeber | Startups and small companies | Create electronic mail templates in seconds utilizing your web site or Fb web page URL. | Free for as much as 500 electronic mail subscribers; paid plans priced from $16.15/month for as much as 2,500 subscribers. |
| ConvertKit | Content material creators | Built-in publication referral program helps creators develop their attain by leveraging their present viewers. | Free for as much as 1,000 subscribers and limitless electronic mail sends; paid plans begin at $9/month for as much as 300 subscribers and limitless sends. |
| Sendinblue | Low-budget electronic mail advertising and marketing | Ship transactional emails with assured 97 % deliverability. | Free for limitless contacts and as much as 300 emails/day. Paid plans begin at $25/month for limitless contacts and 20,000 emails/month. |
|
Fixed Contact |
Nonprofits and charities | Handle campaigns on the go from a devoted cell app. | From $9.99/month for as much as 500 contacts and 12,000 month-to-month electronic mail sends. |
| GetResponse | Small companies that want superior advertising and marketing instruments | Constructed-in assist for dwell and on-demand webinars. | Free for as much as 500 contacts and a pair of,500 month-to-month electronic mail sends. Paid plans begin at $15.58/month for 1,000 contacts and limitless electronic mail sends. |
| HubSpot | B2B inbound advertising and marketing | Join advertising and marketing, gross sales, content material administration, and customer support in a single platform. | Free advertising and marketing plan consists of limitless contacts and a pair of,000 month-to-month electronic mail sends. Paid advertising and marketing plans begin at $18/month for 1,000 contacts and 5,000 month-to-month sends. |
The ten Greatest Klaviyo Options
1. Drip
Like Klaviyo, Drip is a devoted ecommerce advertising and marketing automation platform, so it is sensible to begin our roundup right here. We allow ecommerce entrepreneurs — significantly DTC manufacturers — leverage electronic mail advertising and marketing, onsite instruments, and third-party integrations to ship customized buyer journeys at scale.
What Makes Drip the Greatest Klaviyo Different?
- Constructed for entrepreneurs, not companies. Drip’s instruments are superior, but easy for ecommerce founders and their groups to choose up and run with. In contrast to Klaviyo, you don’t want to rent a third-party company or a staff of builders to make use of our platform.
- Personalized assist. We’re not a one-size-fits-all resolution. Our in-house buyer assist staff is fast to reply with greatest follow suggestions tailor-made to your model. We try to drag up a chair subsequent to our clients whereas they drive.
- Superior onsite advertising and marketing. Our addition of Sleeknote, a feature-rich popup builder referred to as Onsite throughout the Drip platform, offers us vastly extra performance than Klaviyo — opening up an entire world of onsite personalization and gamification.
- Easy, stunning UI. Klaviyo’s consumer interface and expertise might be daunting as a result of they’re constructed for builders and companies. Against this, our clients rave about Drip’s stunning and intuitive UI, which is designed with entrepreneurs in thoughts.
- Extra electronic mail sends per contact. Klaviyo has eliminated limitless pricing tiers. Whereas we all the time encourage clients to ship in accordance with their absolute best engagement metrics (usually 2-3 instances per week), Drip does supply 20 % extra sends per contact than Klaviyo. Which means more room to work together with clients and experiment together with your messaging.
Klaviyo vs Drip: How Does Drip Examine to Klaviyo?
| Drip | Klaviyo | |
| Greatest Function | Section your complete viewers based mostly on real-time retailer, customer, and advertising and marketing information. | Personalization and segmentation instruments help you create buyer segments based mostly on real-time information. |
| Greatest For | DTC ecommerce | Ecommerce companies and builders |
| Execs | Constructed for ecommerce entrepreneurs, not companies or coders. | Does just about every little thing you want from an ecommerce automation platform. |
| Cons | No free product tier (though we do supply a 14-day free trial that will help you familiarize yourself with our options). | You want a full-service company or a staff of coders to unlock Klaviyo’s potential. |
|
Pricing/Month |
From $39 per thirty days for as much as 2,500 contacts and limitless electronic mail sends. | Free for as much as 250 contacts and 500 month-to-month electronic mail sends; paid plans priced from $45 per thirty days for as much as 1,000 contacts and 10,000 month-to-month electronic mail sends. |
| Help | Our assist is rated 8.8 on G2 (vs. a mean of 8.6 for advertising and marketing automation platforms) and consists of dwell audio display sharing to unravel issues in actual time. | After the in depth onboarding program, assist is restricted to dwell chat and emails. |
2. ActiveCampaign
ActiveCampaign is a Klaviyo various for companies searching for a buyer expertise automation platform. ActiveCampaign gives electronic mail advertising and marketing, CRM performance, and gross sales and advertising and marketing engagement, and is utilized by over 150,000 small companies in 170+ nations.
What Makes ActiveCampaign the Greatest Klaviyo Different?
- Highly effective, accessible automation. Though it’s not a purpose-built ecommerce platform, ActiveCampaign makes it (comparatively) simple to construct refined ecommerce automations, from deserted cart campaigns to upsell emails to re-purchase reminders. Klaviyo does all of the stuff, too, however you’ll want an company or a staff of coders to make it occur.
- Excellent electronic mail deliverability. ActiveCampaign ranks extraordinarily extremely in electronic mail deliverability assessments (like this one from E mail Deliverability Report), so you’ll be able to really feel assured the overwhelming majority of emails will hit the principle inbox.
- Extra electronic mail templates. ActiveCampaign gives 250+ professional-quality electronic mail templates, whereas Klaviyo’s library “solely” options 100+ templates—and so they’re break up throughout electronic mail, SMS, kinds, and automations.
- Refined machine studying. ActiveCampaign helps optimize your marketing campaign efficiency by machine studying, serving to you drive extra gross sales and income. As an example, its predictive actions routinely ship emails on the time they’re almost definitely to be opened, based mostly on earlier marketing campaign efficiency.
- Deep information integration. With ActiveCampaign, any buyer who makes a purchase order or abandons their buying cart can be routinely added as a contact. Every contact profile gives an in depth view of the shopper, incorporating their order historical past, cart abandonments, lifetime spending, and extra.
How Does ActiveCampaign Examine to Klaviyo?
| ActiveCampaign | Klaviyo | |
| Greatest Function | Predictive actions use machine studying to ship buyer experiences based mostly on information, corresponding to the most effective time to ship emails. | Personalization and segmentation instruments help you create buyer segments based mostly on real-time information. |
| Greatest For | Superior entrepreneurs who want high-level automation | Ecommerce companies and builders |
| Execs | Though ActiveCampaign has a steep studying curve, it’s potential to leverage refined automation performance with out dev or company assist. | In contrast to ActiveCampaign, Klaviyo is a devoted ecommerce automation platform, constructed to assist manufacturers like yours. |
| Cons | Not an ecommerce-specific platform, so a lot of templates and automations received’t be related to your online business. | Requires developer or company assist to leverage the platform’s performance. |
|
Pricing/Month |
From $29 per thirty days for one consumer and limitless emails. | Free for as much as 250 contacts and 500 month-to-month electronic mail sends; paid plans priced from $45 per thirty days for as much as 1,000 contacts and 10,000 month-to-month electronic mail sends. |
| Help | All ActiveCampaign plans supply 24/7 electronic mail and chat-based assist, however solely Enterprise clients get over-the-phone assist. | After the in depth onboarding program, assist is restricted to dwell chat and emails. |
3. Mailchimp
Mailchimp is way and away the world’s favourite electronic mail advertising and marketing platform, with a market share of virtually 67 %. Greater than 12 million companies use Mailchimp’s electronic mail and automation instruments to achieve and develop their audiences.
What Makes Mailchimp the Greatest Klaviyo Different?
- Simple to grasp. Mailchimp is in style for a purpose: it’s very simple to make use of. Even should you’re a non-marketer, the platform’s instruments make it simple to launch, construct, and develop a enterprise. Against this, Klaviyo requires devoted assist from a full-service company or an in-house coding staff.
- Superior analytics and reporting. Regardless of the platform’s user-friendly nature, Mailchimp’s analytics and reporting instruments are among the many greatest available on the market, protecting every little thing from social media information to geo-tracking. And, not like Klaviyo, it gives native Google Analytics integration.
- Extra beneficiant free product tier. Each platforms supply free product tiers, however Mailchimp’s permits twice as many contacts and month-to-month electronic mail sends.
- E mail advertising and marketing for everybody. Mailchimp is a generalist electronic mail advertising and marketing software. So if ecommerce isn’t every little thing you do, Mailchimp is likely to be a greater match than an ecommerce-specific platform like Klaviyo.
- Constructed for electronic mail. Klaviyo is a terrific platform, however should you’re simply searching for a software to energy and automate your electronic mail campaigns, it’s a bit like cracking a walnut with a sledgehammer. On the flip facet, Mailchimp is constructed from the bottom up with electronic mail advertising and marketing in thoughts.
How Does Mailchimp Examine to Klaviyo?
| Mailchimp | Klaviyo | |
| Greatest Function | Superior analytics and reporting assist entrepreneurs make data-driven selections. | Personalization and segmentation instruments help you create buyer segments based mostly on real-time information. |
| Greatest For | Small companies | Ecommerce companies and builders |
| Execs | A generalist electronic mail automation platform that’s simple to make use of. | Affords superior, ecommerce-specific performance for ecommerce companies and builders. |
| Cons | Lacks refined performance round viewers concentrating on and segmentation. | If you happen to don’t have an company or in-house devs, or ecommerce isn’t your “complete factor”, Klaviyo isn’t match. |
|
Pricing/ Month |
Free for as much as 500 contacts and 1,000 month-to-month electronic mail sends; paid plans begin at $9.99 per thirty days for 500 contacts and 5,000 month-to-month electronic mail sends. | Free for as much as 250 contacts and 500 month-to-month electronic mail sends; paid plans priced from $45 per thirty days for as much as 1,000 contacts and 10,000 month-to-month electronic mail sends. |
| Help | Paid plans embody 24/7 assist through chat and electronic mail. Telephone and precedence assist is simply out there to Premium clients paying $350+ per thirty days. | After the in depth onboarding program, assist is restricted to dwell chat and emails. |
If Mailchimp is not fairly your velocity, however you want advertising and marketing automation software for ecommerce, try 10 of the greatest Mailchimp options.
4. Omnisend
Omnisend is a advertising and marketing automation platform designed for ecommerce companies. With over 80,000 ecommerce manufacturers utilizing the platform, it gives electronic mail and SMS advertising and marketing performance as a part of its omnichannel method.
What Makes Omnisend the Greatest Klaviyo Different?
- Extra free options. Each Klaviyo and Omnisend have free product tiers that embody 500 month-to-month electronic mail sends, however Omnisend additionally gives as much as 60 SMS messages and 500 net push notifications. Free customers may even leverage Omnisend’s A/B testing instruments.
- Cheaper for the decrease and upper-tier customers. Nonetheless you slice it, Omnisend is cheaper than Klaviyo. If you happen to’ve solely received 500 contacts, Omnisend prices $4/month much less and consists of 1,000 extra month-to-month electronic mail sends. Or should you’re an enormous model with 75,001 – 80,000 contacts, Omnisend gives 160,000 extra month-to-month emails at lower than half the worth of Klaviyo.
- Customized assist for higher-tier clients. Klaviyo leans closely on its company companions for customer support and solely gives assist through dwell chat and electronic mail. In the meantime, all Omnisend clients can entry 24/7 electronic mail and chat assist, whereas Professional and Enterprise-level clients are assigned a devoted buyer success supervisor to offer personalized suggestions.
- Simple-to-use automations. Klaviyo requires superior technical abilities to leverage its wealth of automation instruments, whereas Omnisend’s automations are easy to arrange through the platform’s built-in workflow editor.
- Worldwide SMS advertising and marketing. With Omnisend, you’ll be able to attain your viewers through SMS wherever they dwell, whereas Klaviyo solely permits SMS campaigns in 4 nations: the US, UK, Australia, and Canada.
- Handle a number of shops from a single account. Omnisend clients can handle and toggle between a number of ecommerce shops from only one account. With Klaviyo, you’d must create a separate account for every retailer.
How Does Omnisend Examine to Klaviyo?
| Omnisend | Klaviyo | |
| Greatest Function | Internet push notifications enable manufacturers to immediately retarget clients. | Personalization and segmentation instruments help you create buyer segments based mostly on real-time information. |
| Greatest For | Ecommerce entrepreneurs | Ecommerce companies and builders |
| Execs | Less expensive than Klaviyo at each worth level. | Predictive analytics enable you to determine future high-spenders. |
| Cons | Lacks a few of Klaviyo’s extra superior options. | Klaviyo costs a premium worth (and that’s earlier than you think about the price of a Klaviyo company to run your campaigns). |
| Pricing/ Month | Free to achieve as much as 250 contacts per thirty days, together with 500 month-to-month electronic mail sends, as much as 60 SMS messages, and as much as 500 net push notifications. Paid plans begin at $16 per thirty days to achieve as much as 500 contacts (together with limitless push notifications). | Free for as much as 250 contacts and 500 month-to-month electronic mail sends; paid plans priced from $45 per thirty days for as much as 1,000 contacts and 10,000 month-to-month electronic mail sends. |
| Help | All customers get 24/7 electronic mail and dwell chat assist, whereas Professional and Enterprise subscribers additionally get a devoted buyer success supervisor. | After the in depth onboarding program, assist is restricted to dwell chat and emails. |
5. AWeber
AWeber is a advertising and marketing automation platform designed for small companies. It gives instruments for electronic mail advertising and marketing, touchdown web page creation, and advertising and marketing automation. Moreover, AWeber gives form-building performance to assist customers seize viewers information.
What Makes AWeber the Greatest Klaviyo Different?
- Extra electronic mail templates. AWeber gives 600+ electronic mail advertising and marketing and publication templates, whereas Klaviyo’s library solely consists of 100+ templates (and never all of them are for emails).
- In depth touchdown web page template library. This one’s a slam dunk: Klaviyo doesn’t do touchdown web page templates, whereas AWeber gives dozens of examples.
- Help the place you want it. Klaviyo’s post-onboarding buyer assist is fairly restricted. Against this, all AWeber clients can entry 24/7 assist through dwell chat and electronic mail, and even on the telephone.
- Extra beneficiant free tier. With AWeber’s free product tier, you stand up to 500 contacts and three,000 month-to-month electronic mail sends. That’s twice as many contacts as Klaviyo and six instances extra emails.
How Does AWeber Examine to Klaviyo?
| AWeber | Klaviyo | |
| Greatest Function | Create electronic mail templates in seconds utilizing your web site or Fb web page URL. | Personalization and segmentation instruments help you create buyer segments based mostly on real-time information. |
| Greatest For | Startups and small companies | Ecommerce companies and builders |
| Execs | Extra electronic mail and touchdown web page templates. | Much more superior segmentation and automations. |
| Cons | Lacks superior performance, like refined automations. | Much less marketer-friendly, with fewer templates and extra restricted buyer assist. |
| Pricing/ Month | Free for as much as 500 electronic mail subscribers and three,000 month-to-month electronic mail sends; paid plans priced from $16.15 per thirty days for as much as 2,500 subscribers. | Free for as much as 250 contacts and 500 month-to-month electronic mail sends; paid plans priced from $45 per thirty days for as much as 1,000 contacts and 10,000 month-to-month electronic mail sends. |
| Help | All customers—even free subscribers—can entry 24/7 dwell assist through telephone, electronic mail, and chat (though paying clients are positioned in a precedence queue). | After the in depth onboarding program, assist is restricted to dwell chat and emails. |
6. ConvertKit
ConvertKit is a advertising and marketing platform designed for content material creators, providing instruments corresponding to touchdown web page and type builders, electronic mail advertising and marketing, and a visible automation builder. The platform has been utilized by 560,000+ creators to achieve over 600 million followers and followers.
What Makes ConvertKit the Greatest Klaviyo Different?
- Constructed-in referral program. Referral advertising and marketing is among the greatest methods for creators to develop their audiences. ConvertKit gives an built-in referral program, making it simple to unlock the ability of word-of-mouth.
- Excellent electronic mail deliverability. Klaviyo doesn’t publish electronic mail deliverability figures, however ConvertKit’s are exhausting to beat at 99.73 %.
- Constructed for content material creators. If you happen to’re an creator, musician, coach, or podcaster, ConvertKit gives devoted instruments that will help you develop your viewers, automate your advertising and marketing, and monetize your platform. With greater prices and complicated, technical UI, Klaviyo simply isn’t match for this area of interest.
- Easy touchdown web page design. With ConvertKit, you’ll be able to construct touchdown pages with out having to kind a single line of code because of its in depth template library. You possibly can even create a touchdown web page should you don’t have an internet site, providing you with a easy and efficient technique to seize electronic mail addresses. Klaviyo doesn’t do any of that.
- Extra beneficiant free instruments. A free ConvertKit account means that you can import as much as 1,000 contacts and ship limitless emails, whereas Klaviyo solely gives as much as 250 contacts and 500 month-to-month electronic mail sends.
How Does ConvertKit Examine to Klaviyo?
| ConvertKit | Klaviyo | |
| Greatest Function | Built-in publication referral program helps creators develop their attain by leveraging their present viewers. | Personalization and segmentation instruments help you create buyer segments based mostly on real-time information. |
| Greatest For | Content material creators | Ecommerce companies and builders |
| Execs | Offers devoted, easy-to-use engagement and monetization instruments for content material creators. | Affords extremely refined ecommerce advertising and marketing instruments (so long as you’ve got the technical abilities to make use of them). |
| Cons | Very primary reporting, with no bounce charge, geographical information, or click on maps. | If you happen to’re a content material creator, you’ll be paying a premium worth whereas solely leveraging a handful of Klaviyo’s options. |
| Pricing/ Month | Free for as much as 1,000 subscribers and limitless electronic mail sends; paid plans begin at $9 per thirty days for as much as 300 subscribers and limitless sends. | Free for as much as 250 contacts and 500 month-to-month electronic mail sends; paid plans priced from $45 per thirty days for as much as 1,000 contacts and 10,000 month-to-month electronic mail sends. |
| Help | Paying clients get dwell chat and electronic mail assist, with precedence entry supplied to Creator Professional subscribers. Free subscribers solely get group assist. | After the in depth onboarding program, assist is restricted to dwell chat and emails. |
7. Sendinblue
Sendinblue is a advertising and marketing platform that provides electronic mail, SMS, WhatsApp, lead seize kinds, Fb Adverts, touchdown pages, and advertising and marketing automation. The platform has half 1,000,000 clients in 180 nations and delivers 200 million emails per day.
What Makes Sendinblue the Greatest Klaviyo Different?
- Tons of free performance. A number of advertising and marketing platforms supply free product tiers, however few are as beneficiant as Sendinblue. With out spending a cent, you’ll be able to ship as much as 300 emails a day to limitless contacts. Truthfully, it’s a surprise anybody ever pays for Sendinblue.
- Cheaper paid plans. Given its beneficiant free tier, you received’t be stunned to be taught that Sendinblue additionally gives excellent worth of cash to paying clients. Simply $25/month will get you 20,000 month-to-month emails to limitless contacts. For context, Klaviyo’s closest various prices over twice as a lot and solely consists of as much as 2,500 contacts.
- Customized assist for Enterprise clients. Even should you’re a multinational retailer paying $1,000+ a month, Klaviyo solely gives assist through dwell chat and electronic mail. However, Enterprise-level Sendinblue clients can entry customized assist, serving to them ship extra impactful campaigns.
- Excellent deliverability on transactional emails. Most electronic mail advertising and marketing instruments don’t embody transactional emails. Klaviyo technically permits it, however you’ll need to get guide approval from their buyer assist staff. Against this, all Sendinblue clients—even these on free accounts—get transactional electronic mail capabilities. And the platform guarantees a wonderful 97 % deliverability assure on transactional emails.
How Does Sendinblue Examine to Klaviyo?
| Sendinblue | Klaviyo | |
| Greatest Function | Ship transactional emails with assured 97 % deliverability. | Personalization and segmentation instruments help you create buyer segments based mostly on real-time information. |
| Greatest For | Low-budget electronic mail advertising and marketing | Ecommerce companies and builders |
| Execs | Extraordinarily beneficiant free product tier, together with limitless contacts and as much as 300 emails per day. | Comes with 300+ built-in integrations, together with over 50 ecommerce platforms. |
| Cons | Affords fewer integrations than Klaviyo (and doesn’t combine with BigCommerce). | Comparatively costly. |
| Pricing/Month | Free for limitless contacts and as much as 300 emails per day. Paid plans begin at $25 per thirty days for limitless contacts and 20,000 emails per thirty days. | Free for as much as 250 contacts and 500 month-to-month electronic mail sends; paid plans priced from $45 per thirty days for as much as 1,000 contacts and 10,000 month-to-month electronic mail sends. |
| Help | The $25+ per thirty days Starter plan solely gives email-based assist. To obtain customized assist, you’ll must subscribe to an Enterprise plan. | After the in depth onboarding program, assist is restricted to dwell chat and emails. |
8. Fixed Contact
Fixed Contact is a digital advertising and marketing platform that provides electronic mail, SMS, social media, and automation companies to small companies in numerous industries. It additionally gives a reduction on pay as you go plans for nonprofits, making it choice for third-sector organizations.
What Makes Fixed Contact the Greatest Klaviyo Different?
- Much less cash, extra electronic mail sends. Fixed Contact packages have a month-to-month electronic mail ship restrict of 24X your variety of contacts (e.g. you get a ship restrict of 60,000 emails per thirty days should you pay for two,500 contacts). On the identical stage, Klaviyo solely gives 25,000 month-to-month sends.
- Discounted plans for nonprofits. Charities and nonprofit organizations get a wholesome 30 % low cost after they prepay for 12 months with Fixed Contact. Klaviyo gives no such low cost.
- Extra electronic mail templates. Klaviyo’s library options 100+ templates throughout a number of classes, together with emails and SMS campaigns. That pales compared to Fixed Contact’s 200+ electronic mail templates.
- Occasion advertising and marketing instruments. If occasion advertising and marketing is a “should” for your online business, Klaviyo isn’t the automation software for you. However Fixed Contact is likely to be. Clients can construct registration kinds, promote tickets, create electronic mail invites, and design occasion touchdown pages utilizing the platform.
- Devoted cell app. Must handle campaigns whereas away out of your desk? You possibly can with Fixed Contact’s cell app. Klaviyo has no such app.
How Does Fixed Contact Examine to Klaviyo?
| Fixed Contact | Klaviyo | |
| Greatest Function | Handle campaigns on the go from a devoted cell app. | Personalization and segmentation instruments help you create buyer segments based mostly on real-time information. |
| Greatest For | Nonprofits and charities | Ecommerce companies and builders |
| Execs | Larger electronic mail ship limits. | Superior ecommerce-specific automation instruments and reporting. |
| Cons | Restricted reporting, with no geo monitoring, click on maps, or social media stories. | No built-in occasion advertising and marketing capabilities. |
| Pricing/ Month | From $9.99 per thirty days for as much as 500 contacts and 12,000 month-to-month electronic mail sends. | Free for as much as 250 contacts and 500 month-to-month electronic mail sends; paid plans priced from $45 per thirty days for as much as 1,000 contacts and 10,000 month-to-month electronic mail sends. |
| Help | Each paid plans supply dwell chat and telephone assist, whereas Fixed Contact Plus subscribers additionally get customized consultations to enhance efficiency. | After the in depth onboarding program, assist is restricted to dwell chat and emails. |
9. GetResponse
GetResponse is an electronic mail advertising and marketing platform that provides further options like automation, SMS advertising and marketing, and net push notifications to higher-paying clients. It has over 350,000 enterprise customers, together with Ikea, Stripe, and Zendesk.
What Makes GetResponse the Greatest Klaviyo Different?
- Constructed-in spam testing. In addition to excellent deliverability, GetResponse gives built-in spam-checking instruments to assist your emails attain the principle inbox. In order for you that stuff with Klaviyo, you’ll need to do it by a third-party software.
- Extra beneficiant free plan. Any free plan is sweet to have, however GetResponse’s is best than Klaviyo’s. Free GetResponse customers can ship 2,500 month-to-month emails to as much as 500 contacts and entry a bunch of different juicy options, like a HTML editor and click on monitoring.
- Built-in webinar internet hosting. GetResponse’s Advertising Automation, Ecommerce Advertising, and MAX2 worth plans supply built-in webinar internet hosting capabilities. You’ll want a third-party integration to run webinars by Klaviyo.
- Reside chat performance. GetResponse means that you can converse immediately with clients through dwell chat, serving to you resolve challenges and drive conversions. As soon as once more, if you wish to do this with Klaviyo, you’ll have to seek out an integration.
How Does GetResponse Examine to Klaviyo?
| GetResponse | Klaviyo | |
| Greatest Function | Constructed-in assist for dwell and on-demand webinars. | Personalization and segmentation instruments help you create buyer segments based mostly on real-time information. |
| Greatest For | Small companies that want superior advertising and marketing instruments | Ecommerce companies and builders |
| Execs | Excellent electronic mail deliverability and spam-checking instruments. | Devoted automation instruments for ecommerce entrepreneurs. |
| Cons | No advertising and marketing automation options within the entry-level paid plan. | Good-to-have options (like spam checking and dwell net chats) are solely out there through integrations. |
| Pricing/Month | Free for as much as 500 contacts and a pair of,500 month-to-month electronic mail sends. Paid plans begin at $15.58 per thirty days for 1,000 contacts and limitless electronic mail sends. | Free for as much as 250 contacts and 500 month-to-month electronic mail sends; paid plans priced from $45 per thirty days for as much as 1,000 contacts and 10,000 month-to-month electronic mail sends. |
| Help | Paid plans embody 24/7 assist through chat and electronic mail. Telephone assist is simply out there at top-tier MAX2 stage; some MAX2 clients can even entry Slack assist. | After the in depth onboarding program, assist is restricted to dwell chat and emails. |
10. HubSpot
HubSpot is a CRM platform that gives electronic mail advertising and marketing, automation, touchdown pages, and content material advertising and marketing performance. Its merchandise might be subscribed to individually or mixed to create an all-in-one inbound advertising and marketing engine. HubSpot has over 167,000 clients in additional than 120 nations, together with well-known manufacturers like DoorDash and Soundcloud.
What Makes HubSpot the Greatest Klaviyo Different?
- Extra engaging free plan. HubSpot’s free advertising and marketing plan gives limitless contacts, 4 instances as many month-to-month electronic mail sends, and many different helpful performance—like conversational chatbots and advert retargeting.
- Construct and A/B take a look at touchdown pages. Klaviyo doesn’t supply a touchdown web page builder. HubSpot does, so it’s a transparent winner right here. And it additionally permits customers to A/B take a look at touchdown pages to spice up conversion charges.
- Combine with (principally) every little thing. Klaviyo gives 300+ integrations, which is greater than sufficient for the overwhelming majority of ecommerce companies. However HubSpot has greater than 1,000 throughout advertising and marketing, gross sales, customer support, finance, and productiveness, offering a wealth of additional performance for people who want it.
- Constructed-in social media posting. HubSpot Advertising Hub Skilled clients can join as much as 50 social media accounts, create 10,000 posts a month, and schedule content material as much as three years prematurely. Once more, Klaviyo doesn’t do any of that.
- 1:1 buyer assist. All (paying) HubSpot clients can entry one-to-one assist through electronic mail and chat, whereas Professional-level clients can entry phone-based assist too. Klaviyo doesn’t do any over-the-phone assist, no matter how a lot you spend.
How Does HubSpot Examine to Klaviyo?
| HubSpot | Klaviyo | |
| Greatest Function | Join advertising and marketing, gross sales, content material administration, and customer support in a single platform. | Personalization and segmentation instruments help you create buyer segments based mostly on real-time information. |
| Greatest For | B2B inbound advertising and marketing | Ecommerce companies and builders |
| Execs | Affords a ton of additional performance, together with a touchdown web page builder and social media posting. | Every part Klaviyo does is ecommerce marketing-focused, whereas a lot of HubSpot’s instruments are extra related to B2B gross sales groups. |
| Cons | Has an especially steep studying curve. | Lacks helpful options like touchdown web page constructing and A/B testing. |
| Pricing/ Month | Free advertising and marketing plan consists of limitless contacts and a pair of,000 month-to-month electronic mail sends. Paid advertising and marketing plans begin at $18 per thirty days for 1,000 contacts and 5,000 month-to-month sends. | Free for as much as 250 contacts and 500 month-to-month electronic mail sends; paid plans priced from $45 per thirty days for as much as 1,000 contacts and 10,000 month-to-month electronic mail sends. |
| Help | Paying clients can get 1:1 electronic mail and in-app chat assist. Telephone assist is out there at Professional stage and above. | After the in depth onboarding program, assist is restricted to dwell chat and emails. |
Continuously Requested Questions About Klaviyo Options
Are There Higher Options to Klaviyo?
There could possibly be many higher options to Klaviyo, relying on the wants of your online business. In style choices for ecommerce entrepreneurs embody Drip and Omnisend, whereas ActiveCampaign and Sendinblue supply extra common electronic mail advertising and marketing platforms. HubSpot is really useful as an all-in-one resolution.
Does Google Have a Klaviyo Different?
Google doesn’t have an electronic mail or SMS advertising and marketing platform, however there are numerous apps that help you run primary electronic mail advertising and marketing campaigns by Gmail.
Is Klaviyo the Greatest E mail?
Klaviyo is an excellent software. However whether or not or not it’s the “greatest” choice relies upon totally in your necessities and targets. You want superior technical abilities (or, ideally, a retainer with a full-service company) to leverage Klaviyo’s performance, which may make it an costly—and never particularly user-friendly—alternative. Different ecommerce-specific platforms, like Drip and Omnisend, are much more accessible. And there are many extra generalist instruments that present further performance, like the power to construct and A/B take a look at touchdown pages.
What Are the Disadvantages of Klaviyo?
The largest draw back of Klaviyo is its complexity; you want an in-house dev staff or a full-service company to correctly leverage the platform. That makes it inaccessible to some ecommerce manufacturers and offers ecommerce entrepreneurs much less management over campaigns. It additionally depends closely on company companions to offer buyer assist; you’ll be able to’t simply choose up the telephone to Klaviyo in an emergency or depend on them for recommendation tailor-made to your online business.
Conclusion
With regards to recommending Klaviyo options, there’s no clear winner.
Somewhat, the best choice will depend on the precise necessities of your online business:
- Would you like an ecommerce-specific platform or a extra generalist software?
- Do you’ve got entry to superior technical abilities, or are you searching for one thing extra user-friendly?
- Would you like a platform that’s simple to be taught, or a extra feature-rich platform with a steeper studying curve?
Hopefully, the comparisons on this article will enable you to make the correct alternative.
And should you just like the sound of Drip’s ecommerce advertising and marketing platform, you’ll be able to attempt us out “IRL” by signing up in your 14-day free trial as we speak.