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10 greatest practices to create survey invitation emails — Stripo.e-mail

Think about that you just wish to enhance your enterprise technique, and you might be stuffed with vitality to make it occur. You determine to start out with e-mail surveys to assemble your buyer suggestions, however don’t obtain any response. What appears to be the issue right here? Nicely, it’s a standard state of affairs as the typical buyer survey response price is about 14%, and solely large world-famous corporations might enhance this price as much as 25%. 

On this put up, we’ll present confirmed methods to improve the conversion price of on-line survey e-mail invites and share the perfect survey e-mail examples to ignite your inspiration.

We will even give you some ready-to-use templates to save lots of you effort and time.

Survey Email example _ valuable feedback

Our template will assist you to create skilled survey invitation emails inside minutes

Use this template

10 greatest practices to ship higher survey invitation emails and improve your survey response price

A survey e-mail is a questionnaire despatched to present prospects for conducting market analysis. What number of questions do you have to embody? It depends upon you. Fortuitously, all survey messages have comparable options and functions — to take a look at buyer satisfaction, so all of them are fairly alike.

To create the simplest survey reminder emails pattern and get good survey outcomes, we advocate you: 

  • supply reductions;
  • maintain your survey brief;
  • point out how lengthy it’s going to take;
  • make clear the expiry date;
  • share the survey outcomes;
  • profit from reminders;
  • embed surveys in emails. 

1. Provide reductions and coupons in your survey e-mail

Individuals usually usually are not actually fascinated by filling surveys out. However you’ll be able to persuade them to do it by providing a reduction. Let or not it’s 15% OFF for the following buy, or something like that. Or it’s also possible to supply them a coupon.

Survey Email example _ customer satisfaction survey

(Supply: E-mail from MoneyWise)

2. Preserve the survey brief

Why brief? The shorter the questionnaire is, the extra probabilities your shoppers will reply to it. A great way to maintain the survey brief is to ask not more than 4 questions. Individuals will adore it that you just admire their time.

If the invitee has lately skilled your merchandise or service, the preferable kind right here will include only one query: Did you benefit from the go to? Or how seemingly are you to advocate us to your buddy?

Survey Email Template _ Images

(Supply: Actually Good Emails)

Such brief survey aka NPS present the best conversion price. Usually, the response price for NPS emails is about 30-40%.

If the reply is optimistic, then don’t reply to this message. But when the reply is unfavourable, it could be affordable to ship an extended survey with 4-9 questions.

Typically you want to create an extended questionnaire with greater than 10 questions. When do you want to use longer surveys? For instructional applications, like on-line course platforms, for many who host webinars and conferences, and for many who conduct investigations, like Litmus. On this case…

3. Point out how lengthy the survey may take your prospects

If you’d like folks to reply your questions, you want to inform them how lengthy it’s going to take to take action. If the survey is lengthy and should take 20 minutes, be sincere. Say it!

Survey Email example _ Survey Duration

(Supply: E-mail from Advertising Profs)

4. Let customers know when the survey shall be closed

Talking of time, be sure you point out the expiry date. Typically folks postpone filling out the types and wish to do it within the night later that day or on the weekend once they have some spare time. Consequently, will probably be very nice of you to tell your shoppers how lengthy the survey is accessible. Particularly, if it is a lengthy one.

Survey Email example _ The Expiration Date

(Supply: E-mail from E-mail on Acid)

Please be suggested: after the expiration date, the survey hyperlink or touchdown web page ought to inform your shoppers that the survey is over.

The Survey Is Closed _ Survey Email examples

(Supply: E-mail from Litmus)

5. You should definitely share the survey outcomes

When folks spend their time doing one thing, or once they vote for some modifications, they naturally wish to hear the outcomes. Make clear initially of your survey e-mail that you’ll share the outcomes and don’t neglect to maintain your promise.

Sharing the Results of the Survey _ Survey Email examples

(Supply: Actually Good Emails) 

6. Add photographs of the merchandise you might be asking survey recipients to evaluation

For positive, you aren’t the one on-line retailer folks store in.

Survey Email Template _ Open Form

Use this template on your profitable e-mail advertising marketing campaign

Use it

By including photographs of lately bought merchandise, you’ll remind recipients of what precisely you might be speaking about.

Survey Email examples Asking Subscribers for Feedback

(Supply: E-mail from Promenade.ua)

7. Ship a survey invitation reminder

I usually open an on-line survey with the intention to finish it. However very often I get interrupted and don’t full the survey, and naturally, by the top of the day, it slips my thoughts that I wished to do it.

Survey Email Invitation Example

(Supply: E-mail from Litmus)

At all times ship a reminder if you wish to acquire as many survey responses as potential.

8. Present focused respondents your gratitude

At all times thank prospects for what they do. Initially, with a view to be well mannered. Second of all, folks have to really feel appreciated. As a result of in actual fact, by finishing the survey they did us a favor. Third of all, this fashion we allow them to know their vote has been accepted.

Survey Email examples AMP Form _ Gmail

This template will allow you to create environment friendly survey invitation emails

Use this template

9. Clarify the aim of the survey

Let subscribers know you run this survey for them. In fact, it’s going to work provided that you actually share helpful info together with your readers. Have a look at this survey e-mail instance from Neil Patel.

Great Intro _ Survey Request Email

(Supply: E-mail from Neil Patel)

And intros like “I wish to know” won’t do.

10. Embed surveys in emails

In some weblog posts of ours, we already shared the outcomes of our check:

AMP types, embedded in survey emails, labored 5.2 instances higher than these emails with a hyperlink to exterior types.

Feedback about customer experience in Survey Email

(Supply: Stripo template)

Please be suggested you could simply construct such types on your emails with Stripo.

Construct AMP types on your set off and promo emails

Survey invitation e-mail topic strains

Now that you already know for positive what components you need to add to your emails, you could completely take into consideration the topic line.

It’s a generally identified incontrovertible fact that an e-mail topic line is one in every of three key components that decide whether or not subscribers will open your emails.

Survey e-mail topic strains are to be:

  • extremely descriptive — clarify the explanation why you might be reaching out to prospects;

  • personalised — let customers know the questions shall be a couple of explicit product merchandise they’re accustomed to. And deal with subscribers by their first names. In accordance with research performed by Retently, addressing by identify within the survey invite topic strains will increase OR by 30%.

Examples of survey e-mail topic strains 

  • We wish to hear from you! — Maybelline.

  • We’d love your assist! Fill out the fast survey and assist us make GR higher — GetResponse.

  • [SURVEY] B2B Knowledge-Pushed Advertising — Adweek.

  • Please Take Our Brief Reader Survey — Sensible Ecommerce.

  • Take Our Survey on Buyer Help and Service Salaries — Hubspot.

  • Assist us enhance Slack by taking this survey — Slack.

  • Thanks + Fast query — Insurify.

  • Please, evaluation your latest buy — Taylor Sew.

  • Netflix values your opinion — Netflix.

  • $50 on your ideas — The Frye Firm.

  • Inform us what you concentrate on Thumbtack in 30 seconds — Thumbtack.

  • Hanna, acquired a sec? Give us suggestions on… — Pinterest.

  • Reminder: Marketer Happiness Report Survey — Ann Handley, MarketingProfs.

  • I want your assist — Neil Patel.

  • Participate in a brief survey and you may win a prize — MoneyWise.

  • Forza Ongoing Sentiment Survey — Xbox Analysis.

  • Questions on Mailgun – are you able to assist? — Mailgun.

  • Survey: What are your present enterprise challenges? — Dotdigital.

  • We’d like just a little assist with our New 12 months’s decision… — E-mail on Acid.

  • Your Experience Requested—eleventh Annual Content material Advertising Survey — Ann Handley, MarketingProfs. 

  • [SURVEY] What’s Your Programmatic Technique? — Adweek.

  • Assist us with a survey and you may win a prize — Doug Whiteman, MoneyWise.


Please be suggested you could set survey e-mail topic strains and preheaders in Stripo.

Set a significant survey e-mail topic line and preheader on your emails

Prime-10 survey invitation e-mail copy templates 

When writing your survey e-mail, attempt to be concise and persuasive. Sincerely inform the subscriber why their solutions are important to you and attempt to give them one thing good in return as a token of your appreciation. Have a look at some survey e-mail examples copy.

Survey e-mail 1: About buyer expertise

Topic line: Inform us about your expertise and get a bonus


Pricey [Name],

Thanks for trusting and selecting our merchandise. We’d admire you telling us about your shopping for expertise with us by answering just a few questions in our survey. It won’t take greater than 5 minutes — all solutions will be given on-line.

Your solutions will assist us perceive what’s vital to you and the way we will enhance our service. All info shall be fully confidential and anonymized, so that you be happy to reply.

Bonus for our prospects: We’ll raffle off a $100 reward voucher amongst survey members!

Finest regards,

[Brand] workforce

Survey e-mail 2: Well mannered reminder

Topic line: You continue to have time to take part in our survey and obtain $100


Pricey [Name],

Final week we requested you to take part in our survey. Please take a couple of minutes to reply and assist us get higher. If you wish to however have but to have time, now could be the time.

P.S. By the best way, we do not forget that we promised to raffle off a pleasant bonus among the many survey members. Have not you forgotten?

Thanks a lot on your consideration and participation.

Finest regards,

[Brand] workforce

Survey e-mail 3: Occasion impressions

Topic line: Inform us if the [Event name] was useful to you


Pricey [Name],

We had been delighted to see you at our occasion. Please share with us how fascinating and useful it was for you. Did you get what you anticipated from the occasion?

We have to know your opinion to make future occasions much more memorable! Give us a couple of minutes and get a ten% low cost to take part in our subsequent occasion!

Finest regards,

[Brand] workforce

Survey e-mail 4: NPS survey invitation (Web Promotion Rating)

Topic line: Right this moment is the day you’ll be able to choose us


Pricey [Name],

Right this moment we ask you to price your buyer expertise with us utilizing the Web Promotion Rating. We’ll ask you just a few questions, and it is possible for you to to position how glad you might be with our work from 0 to 10.

Please share your opinion with us to tell us which areas we have to enhance sooner or later and who to reward for wonderful work. It takes only some minutes.

Finest regards,

[Brand] workforce

Survey e-mail 5: Questions on enhancing a selected aspect of the enterprise

Topic line: We actually want your assist!


Pricey [Name],

We ask you to share your opinion about [Survey topic, for example, customer service in your company]. We seen that we have to work to enhance [Pain point]. Such modifications will enable us to do our job higher, and will probably be much more snug so that you can resolve all points with us.

Full this 5-minute survey and get 10% off your subsequent buy in our on-line retailer!

Thanks for the time you spend to assist us — it is really a useful reward!

Finest regards,

[Brand] workforce

Survey e-mail 6: Participation in business analysis

Topic line: Are you additionally fascinated by [research topic]? Inform us why!


Pricey [Name],

We’ve got seen that [Research topic] offends lots of our subscribers. Have you ever seen any modifications in your life? Inform us what’s altering and what you might be doing in your life and enterprise.

Please fill out this brief survey with important questions in order that we will get extra up-to-date information and inform all members how our business will change sooner or later.

You’ll positively obtain a report on the outcomes with detailed analytics, suggestions, and examples.

Thanks for collaborating — we’ll make our world a greater place collectively!

Finest regards,

[Brand] workforce

Survey e-mail 7: Gratitude for subscription and the survey

Topic line: Welcome to the board!


Pricey [Name],

We’re glad you might have develop into part of our household and are fascinated by [Newsletter topics] identical to we’re. We at all times need our subscribers to have enjoyable with us and be taught essentially the most up-to-date info within the business.

Please reply just a few questions in order that our workforce prepares much more thrilling supplies to assist make your enterprise extra environment friendly and worthwhile.

And thanks once more for letting us get into your inbox!

Finest regards,

[Brand] workforce

Survey e-mail 8: Utilizing an embedded query

Use an embedded query within the physique of the e-mail. You may embed the primary query and lead readers to the positioning or use embedded questions solely within the e-mail.

Topic line: The quickest survey of your life!


Pricey [Name],

Right this moment we had been hoping you may share your opinion about our firm in order that we all know find out how to enhance. And we recommend you do it in a short time — you’ll not even want to depart this e-mail!

Select one of many reply choices within the kind under. All you want is a mouse click on, and our e-mail service will take over.

[Option 1]

[Option 2]

We’re glad you might be with us and at all times prepared to assist the workforce!

Finest regards,

[Brand] workforce

Survey e-mail 9: Сustomer satisfaction survey on the finish of a trial interval

Topic line: How was your trial interval with us? Share your impressions!


Pricey [Name],

Wow, you have been with us for nearly 30 days! We’re delighted that you just selected our service to [Key benefit]. Inform us how this trial interval was.

Reply just a few questions in our survey in order that we will perceive when you actually acquired to know the product or if one thing was lacking. We wish our customers to be at all times glad, ranging from the trial interval.

We’re pleased you selected us and hope our acquaintance will proceed!

Finest regards,

[Brand] workforce

Survey e-mail 10: About visiting a retail retailer

Topic line: How was your go to to [Store name]?


Pricey [Name],

We had been glad to see you in our retailer. We hope your go to was nice and you may purchase every little thing you wanted. We worth our prospects’ opinions, so please inform us your impressions.

Please fill out this brief survey about our work and assist make our providers higher, and give you essentially the most thrilling merchandise sooner or later. You’ll spend only some minutes and obtain our infinite gratitude on your response.

We’re ready for you in our shops and making ready a pleasant bonus for finishing our survey!

Finest regards,

[Brand] workforce

Tips on how to make a survey invitation e-mail

There are three main forms of surveys in emails:

  1. Embedded types & star score.

  2. Hyperlinks to questionnaires.

  3. Photos/icons with hyperlinks to them.

1. Embedded types & star score to extend survey response charges

Advantages of embedded types:

  • they noticeably improve survey response charges; 

  • you’ll be able to see the solutions straight away;

  • an AMP kind reveals who responded to your e-mail and the way precisely customers rated your providers.

Stripo permits you to embed Google types and revolutionary AMP types.

Survey e-mail with star score 

A star score is the simplest technique to collect buyer suggestions as your subscribers don’t have to observe any hyperlinks or reply open-ended questions. As a substitute, they will price your providers immediately in an e-mail inside one click on.

E-mail shoppers that assist star score, each on desktop and cell units:

  • Gmail;

  • Outlook;

  • YahooMail;

  • AOL;

  • Samsung Mail.

The star score from our instance was created through the use of HTML5. On this put up, you’ll find a easy method so as to add an AMP star score to your e-mail.

Survey e-mail with AMP types

AMP types enable recipients to price you — your service, your merchandise, and many others. — and depart a remark immediately within the e-mail.

As we stated above, our assessments confirmed that the power to fill out the shape in emails with no additional strikes elevated our response price by 5.2 instances in comparison with hyperlinks to exterior types.

There are 3 ways to add AMP types to emails.

Approach 1. By constructing open AMP Varieties from scratch with our AMP Type Drag-n-Drop block

Customers will be capable of share their useful suggestions immediately in emails.

For particulars on find out how to do it, please confer with our “Construct AMP Varieties for Emails” weblog put up or watch our brief video.

How to Easily Build AMP Forms for Emails

Use open AMP Varieties to extend your response price

Please be suggested that it is possible for you to to see customers’ responses in your Stripo account, the Knowledge Service part, or in your customized Knowledge Storage. You might acquire responses in each locations when you like.

Approach 2. By constructing AMP Varieties with scores with the assistance of templates

AMP Email Template with Survey

To let customers price you in emails, you want to:

  • open this template in your Stripo account;
  • create a brand new Knowledge Service as proven right here and duplicate its URL;
  • open the shape’s code by clicking the AMP HTML icon within the template;
  • exchange the underlined survey hyperlink with the URL to Knowledge Service you have simply created; 

Replacing Links in Survey Email

  • if you wish to see the identify and e-mail deal with of the respondent, please embed the code given under between the </label> and <br> strains within the kind code within the survey template.

<enter kind="hidden" identify="e-mail" hidden worth="%EMAIL|%">

Survey Email with Open Forms _ Embedding Code Samples

Approach 3. Through the use of prebuilt AMP survey modules

You let customers price and remark in your providers immediately within the e-mail.

We have ready 10 modules that can assist you simply acquire NPS buyer suggestions.

Survey Email _ AMP Modules to Collect NPS

Their design and content material differ. However every of them has a guide the place we clarify find out how to use it.

To gather NPS with the assistance of those modules, you want to:

  • go to the “Modules” part;

  • within the “Pre-built” tab, click on on the “Filter” icon to view the NPS AMP Modules;

Selecting Modules with Net Promoter Score in Stripo

  • select the one you want and pull it into your template;

  • customise the module in keeping with your tastes and wishes;

  • create a brand new Knowledge Service (endpoint) to attach it to your e-mail for storing customers’ survey responses;

Survey Invitation Emails _ Stripo _ Building Endpoints

  • copy its URL;
  • paste it within the module code;

Survey Invitation Emails _ Pasting Endpoints for Collecting Feedback

  • exchange the worth given within the “Citation marks” with the E-mail Handle merge tags offered by your ESP. If you happen to do that, you’ll know who precisely rated you and shared buyer suggestions within the e-mail;

Survey Invitation Emails _ Replacing Value to See Email Addresses

  • take away the “Person Handbook Information” half from the module earlier than you ship out the e-mail to customers;

Removing the Use Manual Guide from the Template

  • to examine customers’ responses, obtain the CSV file within the Knowledge Service tab in your Stripo account.

Survey Invitation Emails _ Checking Users Responses

E-mail shoppers that assist these types:

  • AMP types work in Gmail and Yahoo on desktop and cell units.
  • AOL.com will assist these types quickly too.

Necessary to notice:

All customers, who don’t see the AMP kind, will see the fallback — the template we beforehand shared with you already accommodates the AMP kind and a fallback survey invitation button (you’ll solely have to insert a survey hyperlink to your web site suggestions web page or a Google kind).

As of this June, you could acquire customers’ responses in your Stripo account, or transmit them to Zapier, and even Google Spreadsheet. On this put up, we present intimately find out how to activate Stripo Knowledge Storage or join your AMP types to your Google Drive.

Survey e-mail with Google types

Google types are straightforward to work with. Google already has free templates you could customise and use. Apply your fonts, add pictures to the questions, or change the header background. Google even permits inserting movies into the survey. You may add as many questions as you need. After you have created the survey kind, export the e-mail to your ESP. Google types are freed from cost.

Tips on how to embed a Google kind in emails:

Stripo _ Internal Newsletters Poll

  • open the e-mail and with the right-click choose “examine”;

  • seek for the desk align=”middle” line, copy it;

  • in Stripo, pull the essential HTML block on to your survey e-mail pattern;

  • exchange the “Insert HTML code” together with your embed code.

Carried out!

This e-mail survey works properly in: 

  • Gmail;

  • AOL;

  • Yahoo! Mail. 

The survey is displayed correctly within the following browsers: 

  • Google Chrome;

  • Mozilla Firefox;

  • Safari; 

  • Opera. 

It really works on desktops solely.

Cell customers and people recipients who use different e-mail shoppers will see the hyperlink to the survey. They could even be directed to the Google Type as soon as they fill out the shape and click on the “Submit” button.

2. Hyperlinks to questionnaires in e-mail templates

Advantages of those questionnaires:

They’re completely web-safe since they’re represented as URLs wrapped in CTA buttons.

Survey Request Email Sample

(Supply: E-mail from Adweek)

You might construct a questionnaire both with Google kind or SurveyMonkey, construct one in your web site, and even your ESP may construct one for you and give you a hyperlink.

Add these questionnaires to your emails simply as an everyday hyperlink you utilize in buttons.

Be sure that the CTA button is noticeable and its CTA copy is obvious and convincing sufficient.

3. Photos/icons with survey hyperlinks to them

Use icons or pictures when asking customers to price your providers.

Advantages of pictures/icons with hyperlinks:

This survey request e-mail pattern reveals how imagery can be utilized for surveys.

Embedded Surveys with Images

(Supply: Publication e-mail from HubSpot)

Tips on how to add pictures to your emails

  • drag a construction with a mandatory variety of columns. Please be suggested you’ll be able to add as much as 8 of them with Stripo;

  • pull the “Picture” block into every column;

  • add pictures/icons;

  • add correct hyperlinks to every icon;

  • be sure you enter Alt texts to all pictures — if pictures are blocked in an e-mail consumer, customers will know what icon they’re clicking on.

Construct emails surveys on your future campaigns

Finest time for survey emails

In accordance with SurveyMonkey, the perfect days for questionnaires are Mondays and Tuesdays. Whereas on Wednesdays and Fridays entrepreneurs are more likely to acquire the bottom variety of responses.

However nonetheless, you/your ESP ought to analyze your prospects’ conduct to determine the perfect time on your survey emails.

5 survey e-mail examples

I discover the survey e-mail examples under fascinating sufficient. Hope they are going to be useful and provoking to you.

1. Annual report — Stripo

This e-mail contained an embedded AMP kind. Our recipients might share their opinion about us immediately on this e-mail.

We ran an A/B check. And, as we stated above, the AMP kind introduced us 5.2 instances extra responses than the standard hyperlink to the Google kind.

2. We wish to hear your ideas — Golden State Warriors

Survey Email examples _ Users May Win a Prize

(Supply: Actually Good Emails)

This e-mail is easy and the corporate clarified the aim of the survey within the topic line. In addition they warned subscribers how a lot time they should full the survey, talked about the expiry date, and introduced the chance to win a prize.

3. Be part of a Miro Analysis session and get a $50 reward card! — Miro

Email Invitation to Participate in a Customer Satisfaction Survey

(Supply: Actually Good Emails)

The Miro workforce determined to go for a extra thorough method and supplied their subscribers to take part in 45-minute interviews. In trade, the corporate rewarded members with a $50 reward card and supplied them to choose a time that’s most handy for them.

4. Survey says… — Actually Good Emails

Sharing Survey Results

(Supply: E-mail from Actually Good Emails)

Actually Good Emails shared the outcomes of the survey. Cherished it as a result of just some corporations really try this.

5. Reward card on your ideas on Marketing campaign Precheck? — E-mail on Acid

Actually, when an organization improves its service, it does a favor for its customers. Nonetheless, it received’t damage if they provide a coupon or a present card as a reward.

Customer Feedback Survey In Exchange for Reward

(Supply: E-mail from E-mail on Acid)

E-mail on Acid was the primary instrument to examine emails for accessibility. This function made them extraordinarily helpful for all e-mail entrepreneurs. Nonetheless, E-mail on Acid ran a survey to ask customers for his or her opinion on what they need to enhance of their testing instrument.

We have constructed some survey emails for you. Choose the one that you just like the perfect. Customise it. And your e-mail is able to go!

Browse templates

Wrapping up

We’ve got analyzed the perfect practices that can assist you enhance your survey emails and offered the perfect invitation survey e-mail examples. We’re positive that sticking to those guidelines will assist you to attain the aim — improve the survey invitation responses. 

When you acquire this info out of your customers and analyze it, you might have extra probabilities to spice up your enterprise and make your providers/emails extra related.

I sincerely want you the perfect of luck in your future endeavors.

Construct efficient survey invitation emails straight away

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